
Pregnancy Prep Goes Full Marathon: The Rise of the Zero Trimester
A Wired deep‑dive shows a growing “zero trimester” culture where women pursue intense preconception regimens—hormone tests, unconventional diets, and paid courses—driven by social media. Experts warn many claims lack evidence, advocate sticking to basics (folic acid, vaccinations, avoiding toxins), and remind that infertility is a disease with limited controllability, all while costs and pressures on women rise and pregnancy outcomes remain not fully predictable.













