Oreo and Reese's, despite being owned by different companies, have collaborated to release two new products combining their flavors, driven by consumer demand and as a strategic move amid declining snack sales, with the products available in September and a permanent addition to their lines.
Oreo has released a limited-edition flavor in collaboration with Selena Gomez, inspired by horchata, featuring dual creme fillings and unique designs, which has received positive reviews for its cinnamon and chocolate flavors, with some suggesting it should become a permanent flavor.
Post Consumer Brands has discontinued the popular Oreo O's cereal to make way for a new product, Oreo Puffs, just before Christmas. This decision has upset many fans, particularly on social media platforms like Reddit and X, where users expressed their disappointment and skepticism about the new cereal. Oreo Puffs, featuring chocolate-flavored wafers and marshmallows, will be a permanent addition to store shelves, priced at $4.99. Despite the backlash, some consumers are open to trying the new product.
The European Union is preparing to fine Mondelez, the maker of Oreo cookies, for allegedly obstructing cross-border sales of its products within the EU. The move comes as part of the EU's efforts to enforce competition rules and prevent companies from unfairly restricting trade across member states.
Oreo has announced two new flavors, Dirt Cake and Tiramisu Thins, with the former being a limited-time offering and the latter a permanent addition to the lineup. Dirt Cake features a nostalgic take on the classic mud-pie dessert, while Tiramisu Thins offer a delectable twist on the Oreo thins with a sweet tiramisu cream filling. Both flavors will hit store shelves nationwide on Monday, March 4th.
Oreo plans to debut a new twist on its classic cookie during a 30-second Super Bowl ad, featuring historical and celebrity "twists" of the cookie. The company aims to ensure brand distinctiveness while incorporating humor and nostalgia, with a focus on Oreo at the center of the story. Oreo's marketing strategy includes social media engagement and a potential long-term cultural impact, with plans for appearances on "Jimmy Kimmel Live" leading up to the big game.
Oreo has launched a new limited-edition galaxy-inspired cookie called Space Dunk, and is offering a contest to send one lucky winner to the edge of space with Space Perspective's Spaceship Neptune. The cookies are stuffed with blue and pink "cosmic creme" and popping candies, and feature a small cutout to see the colorful creme. Aspiring space cadets can enter the Lift Off With Oreo sweepstakes by scanning the QR code on the cookie packaging or visiting the website. The winner will enjoy a six-hour journey to the edge of space, complete with a world-class meal, cocktail service, complimentary Oreo cookies, Wi-Fi, and a Space Spa with a bathroom.
Oreo is bringing back its highly requested limited-edition flavor, Red Velvet, for the first time since 2020. The cookie features a red velvet-flavored base cake and cream cheese-flavored creme. Red Velvet Oreos will be available starting on September 12, 2023, for a limited time. This follows Oreo's trend of bringing back popular flavors, including Cotton Candy Oreos and S'mores Oreos, which were reintroduced earlier this year. Other limited edition Oreos currently available include Halloween Oreos, Pumpkin Spice, and Super Mario Oreos.
Mondelez International, the maker of Oreo and Cadbury Dairy Milk, has increased its growth forecast for the year due to strong demand for sweets and snacks. The company expects a 12% organic net revenue growth, driven by high demand in its core categories of chocolates and biscuits. This is the second consecutive quarter of growth for Mondelez, with net revenue increasing by 17% in the second quarter. While the company faced disruption in Europe, it highlighted the importance of emerging markets like China for its brands.
Oreo has announced a limited-edition cookie collaboration with Super Mario Bros. featuring 16 unique embossments of characters like Mario, Luigi, Yoshi, Goomba, and Bowser Jr., as well as power-ups like Super Stars and Fire Flowers. The cookies will be available at retailers nationwide starting July 10 for a limited time. Oreo is also holding a social media event where they're asking those who buy the cookies to stack as many of the hero-embossed cookies on the rim of a glass of milk without the cookies falling into the milk and share the video on social media in a concerted effort to save Princess Peach from Bowser's Castle.
Nabisco has announced a new limited edition Oreo cookie flavor called Blackout Cake, which is loaded with chocolate in every bite. The new cookie will be available on store shelves nationwide starting April 3 while supplies last, with a suggested retail price of $4.99.
Oreo is releasing a new limited edition cookie called Blackout Cake, which features two layers of creme between the classic cookie halves: a layer of chocolate cake-flavored creme on top of one of dark chocolate cake-flavored creme. The new flavor will be available in stores starting April 3 while supplies last.