advertising2.415 min read
French Supermarket's Vegetarian Wolf Christmas Ad Goes Viral Worldwide
1 month ago•Source: ABC News
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3.805 min•5 months ago
Sydney Sweeney's American Eagle Campaign Sparks Mixed Reactions
Sydney Sweeney's 'great jeans' campaign for American Eagle has sparked controversy due to its play on genetics and perceived implications, reflecting a shift in advertising strategies towards more provocative and attention-grabbing content, moving away from traditional inclusivity-focused ads.
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"Ad Meter Hall of Fame: Super Bowl's Animal Commercials Steal the Show"
USA TODAY Ad Meter•1 year ago
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"Cetaphil's Touching Super Bowl Ad: A Father-Daughter Bond Inspired by Taylor Swift"
Skincare company Cetaphil released a heartwarming Super Bowl ad inspired by Taylor Swift, featuring a father and daughter bonding over football, thanks in part to Swift's influence on the NFL. The ad received praise on Twitter from both Swifties and fathers, with many expressing emotional reactions. Viewership among young girls and women increased during the NFL season, with Swift often cited as a reason, contributing to the league's overall successful year.
"Super Bowl Advertising: The Best Commercials, Ticket Prices, and Celebrity Trends"
Various food and drink brands have released their Super Bowl commercials online, featuring celebrities and creative concepts, with Budweiser's Clydesdale horses, Popeyes' chicken wings, and Mountain Dew Baja Blast's reunion of Parks and Recreation co-stars Aubrey Plaza and Nick Offerman among the top favorites. The commercials range from light-hearted and humorous to star-studded and innovative, adding to the excitement of the big game.
"2024 Super Bowl Ads: A Recap of the Most Buzzworthy Commercials"
Advertisers are releasing Super Bowl ads ahead of the game to capture pre-game attention and recoup some of the reported $7 million for a 30-second spot. Some of the buzziest ads released so far include Budweiser's nostalgic ad featuring Clydesdales, Uber Eats' humorous ad with Jennifer Aniston and David Schwimmer, and Google's heartstring-pulling ad featuring a blind man using their AI-powered accessibility feature. Other notable ads include those from Bud Light, Doritos, Michelob Ultra, and T-Mobile, with more commercials expected to be released ahead of the game.
"Kris Jenner's Oreo Super Bowl Commercial: A Twisted Success"
Oreo plans to debut a new twist on its classic cookie during a 30-second Super Bowl ad, featuring historical and celebrity "twists" of the cookie. The company aims to ensure brand distinctiveness while incorporating humor and nostalgia, with a focus on Oreo at the center of the story. Oreo's marketing strategy includes social media engagement and a potential long-term cultural impact, with plans for appearances on "Jimmy Kimmel Live" leading up to the big game.
"Kate McKinnon and Mayo Cat: Super Bowl Ad Fun with Hellmann's"
Kate McKinnon stars in Hellmann’s Super Bowl ad featuring a feline known as “Mayo Cat” to raise awareness about food waste and promote the company’s mayonnaise. The ad aims to entertain viewers while addressing a serious subject in a comedic way. McKinnon ad-libbed some of her own ideas during the shoot, and the commercial marks Hellmann’s fourth consecutive appearance in the Super Bowl ad roster. The company tracks consumer reaction and social media engagement to evaluate the impact of their ads on reducing food waste.
"Bud Light Unveils Three New Super Bowl Ads Featuring the Return of the Clydesdales and a 'New Character'"
Anheuser-Busch is set to air three new Super Bowl ads totaling two and a half minutes, making it the largest alcohol beverage advertiser for the event. The commercials will feature Bud Light, Budweiser, and Michelob ULTRA, with the return of the iconic Clydesdales in one of the ads. Bud Light's ad will introduce a new character, while Budweiser's will showcase the Clydesdales in a message of resilience, and Michelob ULTRA's will feature soccer star Lionel Messi. The company aims to captivate the audience during the highly anticipated event, following a pivot from previous controversies.
"Introducing Madison Avenue's 30 Rising Stars"
Business Insider has recognized 30 rising stars of Madison Avenue who are revolutionizing the advertising industry. These individuals are challenging the status quo by leveraging data, developing standout campaigns, and finding new opportunities for brands to connect with customers. The list includes professionals from various roles and backgrounds, such as media, creative, strategy, and production. They have been selected based on agency and peer nominations, award-winning campaigns, their influence on their companies, and their potential to be industry leaders.
"Amazon's Heartwarming Holiday Ads Celebrate Friendship, Nostalgia, and Music"
Amazon has released a heartwarming Christmas advert titled 'Joy Ride', which tells the story of three lifelong friends reliving their youth and creating new memories. The ad features a rendition of The Beatles' 'In My Life' played by a 40-piece orchestra and showcases the friends adding padded seat cushions to their sledges, joining younger crowds on snowy slopes, and experiencing the joy of laughter and shared experiences. The campaign aims to highlight the importance of friendship and the idea that having fun knows no age limits.
US Advertising Forecast: Stable Growth Amidst National TV Crisis
U.S. advertising revenue, excluding political ads, is projected to grow 5% in 2023 and 4.3% in 2024, while total revenue, including political ads, is expected to reach $363 billion in 2023 and grow 8.1% in 2024. However, national TV is facing an "existential crisis" due to cord-cutting, the shift of resources to streaming platforms, the impact of Hollywood strikes on ad-supported programming, and the recent Disney-Charter Communications blackout. The advertising industry is expected to return to normalized growth, but challenges lie ahead, including the decline of certain growth drivers and the shift towards streaming services, which may result in a decrease in advertising exposure. To adapt, TV network owners should redefine their offerings and explore integrated sales of traditional TV, streaming video, and other digital inventory.
Google Implements Stricter Ad Serving Policy to Combat Misleading Ads
Google Ads is implementing a new Limited Ads Serving policy to combat scams and prevent misleading ads. The policy will limit the impressions received by unfamiliar advertisers during a "get-to-know-you" period. It will also apply when the relationship between the ad and brand is unclear. The gradual rollout aims to curb bad actors while giving legitimate advertisers time to clarify their branding strategies. Stricter ad policies could build user trust and reduce the reach of low-quality advertisers. Google Ads will notify impacted advertisers and provide guidance on meeting the requirements for "qualified status." Advertisers' trustworthiness will be measured based on user feedback, advertising history, and completion of advertiser identity verification. Google Ads will also offer advice on creating clear ads.