UFC star Paddy Pimblett appears in a commercial for the upcoming video game Battlefield 6, showcasing a dramatic military-themed ad alongside other celebrities, although he is not a playable character. The ad emphasizes intense warfare and features a tagline referencing Pimblett's Liverpool roots.
Kristen Wiig reprises her iconic "Saturday Night Live" character, the over-enthusiastic Target lady, in a commercial for Target's upcoming Target Circle Week, showcasing the benefits of joining Target Circle. The ad features Wiig's chaotic energy and outlandish dialogue, and is one of 12 spots promoting the event. Wiig expressed her excitement at bringing back the beloved character, and the campaign is part of Target's efforts to introduce new deals during Target Circle Week, running from April 7 to April 13.
Jason Momoa fulfills a dream by co-directing and starring in a new Guinness commercial, expressing his long-standing love for the brand and the experience of working with his production company and family on the project. He discusses his passion for Guinness, his approach to directing, and the joy of working on the comedy film "Minecraft" in New Zealand. Momoa also shares his pride in seeing "Dune: Part Two" and praises director Denis Villeneuve, expressing excitement for the future.
Dodge's new 10-minute commercial for the all-new Chargers has sparked controversy with its dorky and divisive approach, featuring CEO Tim Kuniskis going back in time to convince the Dodge Brothers about the new Charger. The ad emphasizes the car's departure from convention and focuses on building a muscular, engaging vehicle rather than prioritizing efficiency, leading to criticism and accusations of appealing to a "Republican victim complex." Despite the polarizing themes, the ad reflects Dodge's unconventional approach and willingness to go against the flow in the automotive industry.
Dunkin's Super Bowl commercial featuring Ben Affleck, 'The DunKings', has led to record-breaking sales and engagement, with sold-out merch, new menu items, and a hit song on Spotify. The comprehensive marketing strategy behind the campaign has resulted in a surge of interest and connections to the Dunkin' brand, culminating in a record-breaking Valentine's Day for the company. This success follows a series of collaborations with Ben Affleck, starting from last year's Super Bowl commercial, showcasing the long-term impact of strategic brand partnerships.
Matt Damon made a surprise appearance in Ben Affleck's Dunkin' campaign, joining Tom Brady in a Super Bowl ad where they plan to form a pop group called The DunKings. The commercial received praise, and an extended version was released. Damon revealed that his ad-libbed line in the commercial was not his idea, and the duo's orange and pink tracksuits are now being sold by Dunkin'.
Ben Affleck attempts a music career in an extended Dunkin' ad, forming a boyband with Matt Damon and Tom Brady to debut their single "Don’t Dunk Away at My Heart." Seeking advice from Jack Harlow, Charli D'Amelio, and Jennifer Lopez, Affleck confronts his "sad" and "bored" persona, determined to prove himself through the power of music. Despite warnings, the group heads into the studio, inspiring new limited menu items, and the full commercial can be viewed online.
Tony Hale reflects on working with Beyoncé in a Verizon Super Bowl commercial, where she announced new country songs. Hale discusses the quick collaboration, keeping it a secret from his daughter, and meeting Beyoncé on set. He praises her talent and down-to-earth nature, highlighting the experience of working alongside the iconic singer.
Beyoncé's surprise Super Bowl commercial for Verizon, titled Can't B Broken, was filmed on the set of Desperate Housewives' Wisteria Lane, also known as Colonial Street at Universal Studios Hollywood. The ad, featuring actor Tony Hale, pays homage to Beyoncé's Lemonade album and includes a nod to the iconic lemonade stand. Beyoncé also debuted two new country-themed songs and teased an upcoming release, marking the second act of her Renaissance era.
TikToker accused Cetaphil of copying her video for their Super Bowl commercial, prompting the skincare brand to reach out and "make things right." Cetaphil's ad, featuring a father-daughter bonding over football and skincare, drew similarities to the TikToker's videos with her stepfather. Following the accusation, Cetaphil acknowledged the trend and will now incorporate the TikToker's personal narrative into their campaign, partnering with her and other influencers.
NYX Professional Makeup and Cardi B's Super Bowl commercial for "Duck Plump" lipgloss was censored by the NFL, leading to only a 15-second broadcast of the 52-second ad. The uncensored version features comedic results of men misusing the product, parodying male-centric advertising. Despite the setback, the brand stands by the creative idea and hopes to make everyone laugh during the big game. Cardi B expressed her excitement for the collaboration, emphasizing the special partnership with a brand she has used since high school.
Beyoncé, Cardi B, and Ryan Reynolds were among the well-paid celebrities featured in Super Bowl VIII commercials, with Beyoncé using the platform to announce a music drop.
The cast of Suits reunited for a Super Bowl commercial, but Meghan Markle, who played Rachel Zane, was notably absent once again. The ad featured Gina Torres, Rick Hoffman, and Sarah Rafferty reprising their roles, directed by Zach Woods, and included appearances by other celebrities. Despite Markle's absence, the cast expressed joy at the reunion, sparking speculation about a potential Suits spin-off.
Cardi B's Super Bowl ad for NYX Cosmetics' Duck Plump lip gloss was considered NSFW and cut short due to its suggestive content involving men misusing the product, prompting a follow-up breaking news report. Despite the commercial's obvious joke, some found it too much for the Super Bowl audience, while others argue that TV shows on the same channel feature content far more explicit.
Uber Eats faced backlash for a scene in its Super Bowl commercial featuring a man having an allergic reaction to peanut butter, prompting the non-profit group Food Allergy Research & Education to criticize the use of life-threatening food allergies as humor. After discussions with FARE, Uber Eats edited the ad to remove the reference to the peanut allergy.