"Kris Jenner's Oreo Super Bowl Commercial: A Twisted Success"

1 min read
Source: Variety
"Kris Jenner's Oreo Super Bowl Commercial: A Twisted Success"
Photo: Variety
TL;DR Summary

Oreo plans to debut a new twist on its classic cookie during a 30-second Super Bowl ad, featuring historical and celebrity "twists" of the cookie. The company aims to ensure brand distinctiveness while incorporating humor and nostalgia, with a focus on Oreo at the center of the story. Oreo's marketing strategy includes social media engagement and a potential long-term cultural impact, with plans for appearances on "Jimmy Kimmel Live" leading up to the big game.

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