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All articles tagged with #advertising

Colbert-CBS Clash Drives Campaign Cash Through Dallas Airwaves
politics5 days ago

Colbert-CBS Clash Drives Campaign Cash Through Dallas Airwaves

Amid a public feud over Colbert’s interview with Texas Democrat James Talarico and FCC scrutiny of political content, CBS-owned Dallas station KTVT saw significant ad spending from Senate candidates, including Talarico and Jasmine Crockett (and Republican rivals Cornyn, Paxton, Hunt). Talarico’s interview became a fundraising and viewership bonanza, highlighting how local TV advertising can influence a national race even as networks navigate equal-time concerns.

via The Hollywood Reporter|
#advertising#media#politics
business6 days ago

Walmart rides e-commerce and ads momentum to solid Q4, but full-year outlook misses Wall Street

Walmart posted a solid Q4 with adjusted earnings of 74 cents on $190.66B revenue, topping estimates as U.S. e-commerce rose 27% (global 24%) and ad-driven revenue via Walmart Connect grew, alongside a 50% jump in store-fulfilled deliveries. The company guided full-year net sales up 3.5-4.5% with adjusted EPS of $2.75-$2.85, below consensus of $2.96. Under new CEO John Furner, Walmart highlighted market-share gains across income groups and announced a $30B share repurchase as Amazon remains a key competitor; shares rose about 2%.

via CNBC|
#advertising#business#e-commerce
Samsung’s AI-made ads flood its social channels with murky disclosures
tech8 days ago

Samsung’s AI-made ads flood its social channels with murky disclosures

Samsung has been posting AI-generated or AI-edited videos on YouTube, Instagram, and TikTok to promote camera features and AI-enabled appliances. Some clips include AI disclosures, but labeling is inconsistent across platforms (YouTube vs. Instagram), and visuals often look AI-generated or manipulated, prompting questions about transparency in Samsung’s AI marketing.

via The Verge|
#advertising#ai#disclosures
technology15 days ago

Trial probes if Meta and Google engineered addiction to boost ads

A landmark U.S. trial alleges Meta and Google deliberately engineered addictive features in their platforms to maximize engagement and ad revenue, citing internal memos and tactics like rapid hooks and constant scrolling. The proceedings explore accountability, the ethics of targeted engagement, and possible regulatory responses, including concerns about effects on minors and the broader online ecosystem.

via Hacker News|
#advertising#lawsuit#regulation
OpenAI pilots in-chat ads in ChatGPT to fund wider access
technology15 days ago

OpenAI pilots in-chat ads in ChatGPT to fund wider access

OpenAI is testing sponsored ads inside ChatGPT for users on Free and Go plans in the U.S., while paid tiers remain ad-free. The goal is to fund broader access to advanced tools; ads are described as a limited test and are shown outside responses with clear sponsorship. Users can opt out or limit ad personalization, and the rollout seeks feedback before broader deployment, with competitors already weighing in.

via Mashable|
#advertising#chatgpt#monetization
Super Bowl 2026: A Cultural Barometer of America
americas16 days ago

Super Bowl 2026: A Cultural Barometer of America

Super Bowl 2026 emerged as a cultural barometer rather than a pure sports spectacle, with Bad Bunny and Lady Gaga delivering a diverse halftime show, Green Day opting for a non-political set, record ad spending centered on AI-themed campaigns (Anthropic and Amazon), and a national conversation on immigration, energy, and tech anxiety shaping the American zeitgeist.

via France 24|
#advertising#americas#artificial-intelligence
Budweiser's American Icons leads USA TODAY Ad Meter's Super Bowl 60 ads
business16 days ago

Budweiser's American Icons leads USA TODAY Ad Meter's Super Bowl 60 ads

USA TODAY's Ad Meter ranked the top 10 Super Bowl 60 commercials, with Budweiser's "American Icons" taking the top spot at 4.00, followed by Lay's "Last Harvest" and Pepsi's "The Choice" in second and third. The lineup also includes Dunkin' "Good Will Dunkin’", Michelob ULTRA's "The ULTRA Instructor", Xfinity's "Jurassic Park…Works", Novartis's "Relax Your Tight End", NFL's "Champion", Bud Light's "Keg", and Ring's "Search Party". The event came as 30-second ad prices climbed to about $8–$10 million and inventory sold out, highlighting a year of celebrity-led storytelling as the Seahawks claimed the Lombardi Trophy.

via USA Today|
#ad-meter#advertising#budweiser
AI ad hype fizzles in this year’s Super Bowl lineup
technology16 days ago

AI ad hype fizzles in this year’s Super Bowl lineup

AI-generated ads dominated this year’s Super Bowl but largely looked cheap and disjointed, failing to convincingly sell AI’s value. From Artlist’s quick, animal-clip spot to Svedka’s Brobot and the de-aged stars in Xfinity and Dunkin’ spots, brands triggered debate over whether AI or sloppy editing produced the visuals, underscoring that current generative tools haven’t yet delivered premium, resonant advertising.

via theverge.com|
#advertising#ai#generative-ai
OpenAI to trial clearly labeled ads in ChatGPT, promising privacy and non-intrusive placement
technology16 days ago

OpenAI to trial clearly labeled ads in ChatGPT, promising privacy and non-intrusive placement

OpenAI plans to test clearly labeled ads in ChatGPT for logged‑in users (free or Go subscribers), shown in a separate area beneath the chat. The company says ads won’t affect answers and conversations will stay private from advertisers, with ads expected to be a smaller revenue share over time as a new chat model is rolled out amid continued user growth.

via theverge.com|
#advertising#ai#chatgpt
Super Bowl AI Ads Sell Ease, Mask Real Risks
technology16 days ago

Super Bowl AI Ads Sell Ease, Mask Real Risks

Tech writer Steven Zeitchik argues this year’s Super Bowl AI ads—like Google Gemini—promote effortless, ubiquitous help while skirting real trade-offs, including privacy and safety concerns. While Volkswagen’s spot leans into human agency, most campaigns push a techno-capitalist vision that life becomes easier with no clear consequences. The piece urges skepticism and public scrutiny to prevent AI from replacing human judgment and to push for responsible deployment of consumer AI.

via The Hollywood Reporter|
#advertising#ai#ethics