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Advertising

All articles tagged with #advertising

Roblox's Advertising Expansion and Stock Performance Challenges

Originally Published 5 days ago — by Roblox

Featured image for Roblox's Advertising Expansion and Stock Performance Challenges
Source: Roblox

Roblox is expanding its advertising platform in 2026 with new immersive ad formats like the Homepage Feature and Rewarded Video, along with expanded programmatic partnerships with platforms like Amazon DSP and Magnite, aiming to connect brands with Gen Z and Gen Alpha audiences through authentic, engaging experiences. Major brands and entertainment companies are leveraging these new formats to reach millions of active users, making Roblox a key channel for immersive marketing.

PayPal Unveils Transaction Graph Insights to Boost Commerce Advertising

Originally Published 5 days ago — by PayPal Newsroom

Featured image for PayPal Unveils Transaction Graph Insights to Boost Commerce Advertising
Source: PayPal Newsroom

PayPal has launched the Transaction Graph Insights & Measurement program, offering merchants a comprehensive view of actual purchase behavior across multiple platforms, enabling more accurate measurement of campaign effectiveness and consumer trends, and helping brands identify high-intent shoppers and drive better business outcomes.