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Marketing

All articles tagged with #marketing

movies8 hours ago

Avengers: Doomsday Marketing Bets on Legacy Returns, Sparks Debate

Gizmodo argues Marvel’s two-track rollout for Avengers: Doomsday—weekly teases spotlighting returning icons (Steve Rogers, Thor, X‑Men, Wakandans, Ben Grimm) to drum up interest ahead of a real trailer or Super Bowl spot—backfires as leaks undermine the reveals. The piece questions whether the marketing prioritizes legacy Avengers over newer MCU faces like Sam Wilson and Shang‑Chi. It suggests Marvel is using Doomsday to frame a multiverse‑closing arc (Secret Wars) while ramping up promotions toward the December release.

via Gizmodo|
#avengers#doomsday#leaks
movies1 day ago

Russo Brothers Turn Doomsday Teasers Into Cryptic Clues

The Russo brothers post cryptic captions saying the weekly clips for Avengers: Doomsday are not teasers or trailers but stories and clues, prompting fans to pay attention. io9 breaks down the four clips—featuring Steve Rogers, Thor, the X‑Men, and Wakanda with the Fantastic Four—as intentional teasers that hint at the film’s future, while leaks and a Doomsday Clock marketing gimmick amplify buzz ahead of the movie’s 2026 release.

via Gizmodo|
#avengers-doomsday#marketing#marvel-studios
technology3 days ago

Nintendo Denies AI-Generated Imagery in My Mario Promo Amid Hands Debate

Nintendo says AI was not used in the My Mario marketing images, despite widespread online speculation triggered by unusual finger poses; a model involved in the campaign and diverse AI detectors have offered mixed signals, with emphasis on post-shoot editing rather than AI. Nintendo also previously denied AI use in Mario Kart World, and Miyamoto has suggested Nintendo may take a different direction from the broader AI trend in development.

via Nintendo Life|
#ai#marketing#my-mario
technology5 days ago

Nintendo Unveils 'My Mario' Product Line Amid AI Image Controversy

Nintendo's new 'My Mario' marketing campaign faced accusations of using AI-generated images due to unusual hand and finger portrayals, but some models and experts suggest these may be the result of post-shoot editing rather than AI. The controversy highlights ongoing debates about AI's role in digital content creation, with Nintendo defending its practices and previous denials of AI use in other projects.

via Nintendo Life|
#ai-images#digital-editing#marketing
games9 days ago

Splitgate Arena Reloaded Reboot Fails to Reignite Player Interest

Splitgate Arena Reloaded, a revamped version of the arena shooter Splitgate 2, launched on December 17 but has struggled to attract a large audience despite initial player interest and upcoming updates, with its current player numbers significantly lower than the original game's peak. The developers plan a major marketing push and new content to boost engagement, alongside hosting competitive events to generate excitement.

via Eurogamer|
#games#launch#marketing
marketing23 days ago

Time to Say Goodbye to 'Podcast'

The article argues that the term 'podcast' should be retired as consumers increasingly engage with brands across multiple touchpoints, especially through premium entertainment, which plays a crucial role in shaping brand awareness and purchase decisions in the personal care industry. It emphasizes the importance of long-term, consistent brand presence and the integration of entertainment into marketing strategies to connect with consumers in their discovery and decision-making processes.

via The Verge|
#advertising#brand-engagement#consumer-behavior
marketing25 days ago

Valve Discontinues LCD Steam Deck as OLED Model Takes Over

Consumers in the U.S. frequently shop for personal care products across multiple touchpoints before making a purchase, with routine-driven decisions and early brand recognition playing key roles. Premium entertainment and integrated advertising strategies, such as those offered by Amazon Ads, are effective in engaging consumers during their discovery and decision-making processes, helping brands build long-term relationships and drive sales.

via The Verge|
#advertising#brand-engagement#consumer-behavior
marketing28 days ago

OnePlus 15R: Impressive Battery and Display at $700

The article discusses how modern consumers in the personal care category are highly routine-driven and influenced by long-term brand engagement, with advertising playing a crucial role. It emphasizes the importance of consistent brand presence across multiple touchpoints, especially through premium entertainment, which enhances discovery and consideration during the shopping journey. Amazon Ads offers integrated solutions to help brands connect with consumers across devices and media, fostering both immediate sales and long-term brand loyalty.

via The Verge|
#advertising#amazon-ads#consumer-behavior
business2 months ago

Shay Mitchell's Rini: Kid-Friendly Skincare or Controversy?

Actress Shay Mitchell launched Rini, a skincare brand for children aged three and up, marketed through social media, which has sparked criticism for potentially promoting self-image issues among kids. The brand, inspired by her own children and developed in South Korea, offers face masks containing soothing ingredients, with plans for future products. Mitchell emphasizes the brand's focus on fun and gentle self-care, but critics remain concerned about the implications of marketing skincare to young children.

via Forbes|
#business#children#controversy
entertainment2 months ago

Ubisoft Embraces Assassin's Creed Shadows Backlash as a Victory for Gaming

Ubisoft CEO Yves Guillemot framed the backlash against Assassin's Creed Shadows as a victory, portraying it as a battle to reaffirm the game's identity as a pure video game rather than a message, and highlighted the company's strategic response, including delaying the game and engaging in a charm offensive. The article also notes the cancellation of a planned Assassin's Creed game set in post-Civil War America due to political concerns.

via rockpapershotgun.com|
#assassinscreedshadows#backlash#controversy