All articles tagged with #price reduction
Microsoft’s Obsidian RPG Avowed is coming to PS5 on February 17, 2026, priced at $49.99—$20 cheaper than its $69.99 Xbox/PC launch price—with prices aligned across platforms as of January 9. A Premium Edition is $59.99 (with a later $10 upgrade), and the move is aimed at expanding the game’s audience beyond Game Pass.
Ikea has reduced the prices of some of its Matter-compatible smart home devices, including motion and water sensors and a two-button remote, making them more affordable amid rising electronics costs.
Eli Lilly has reduced the cash prices of its Zepbound weight loss drug vials on its direct-to-consumer platform, making the medication more accessible amid industry price cuts and government efforts to lower drug costs. Starting at $299 per month for the initial dose, the prices are now more affordable compared to the previous $349, aiming to improve access for patients facing high list prices and limited insurance coverage.
The 2026 Jeep Wrangler Moab 392 will be approximately $20,000 cheaper than the 2025 Rubicon, dropping from around $102,000 to make the V8-powered model more accessible, as Jeep aims to increase sales and reduce prices across its range.
Eli Lilly and Novo Nordisk have reached deals with the Trump administration to lower prices for their weight-loss drugs like Zepbound and Wegovy, making them more accessible to Medicare patients and receiving tariff relief, with the aim of expanding access and reducing costs for millions of Americans.
The US is planning to reduce the prices of obesity drugs that are offered on a website associated with Trump, aiming to make these medications more affordable.
The White House is close to a deal with Eli Lilly and Novo Nordisk to lower the cost of weight loss drugs Zepbound and Wegovy to as little as $149 a month, in exchange for limited Medicare coverage, as part of efforts to reduce prescription drug prices.
Meta's upcoming 'Hypernova' smart glasses, initially expected to cost over $1,000, are now reported to be priced from $800, making them more accessible. These glasses will feature gesture controls, a built-in display for photos, maps, and notifications, along with an improved camera, and are set to launch in September.
The US housing market is experiencing a significant oversupply of new single-family homes, with inventory levels reaching their highest since 2007, while sales continue to decline. Homebuilders are reducing prices and increasing incentives, such as mortgage-rate buydowns, to stimulate sales amid a challenging market characterized by falling profit margins and regional disparities. The surge in inventory, especially in the South, combined with lower sales and price adjustments, indicates a tough environment for homebuilders and homeowners alike.
ALDI is cutting prices on nearly 25% of its products, about 400 items across all stores, to offer savings of up to 33% in response to high food costs, aiming to provide more value to shoppers during the summer.
Casa Encantada, the most expensive residence in California, has reduced its asking price from $195 million to $165 million. The 40,000-square-foot estate, built in 1937 and restored by designer Peter Marino, features 60 rooms, including a walnut-paneled library and Art Deco living spaces, and sits on 8.4 acres overlooking the Bel-Air Country Club. Despite the price cut, the ultra-exclusive property, once owned by Conrad Hilton and later sold for $94 million in 2000, is still seeking a buyer in today's cautious luxury market.
Kanye West's gutted Malibu mansion, initially listed for $53 million in January, has seen its price drop to $39 million this week, marking a $14 million reduction. The property, which lacks walls and requires significant renovations, has been on the market since December. Despite its potential, the house has yet to attract buyers, even with the assistance of "Selling Sunset" star Jason Oppenheim.
Ford is set to resume shipments of its F-150 Lightning electric pickup trucks after addressing quality issues, with reduced prices for certain models ranging from $2,000 to $5,500. The company's Chief Operating Officer cited market dynamics and inventory as factors behind the price adjustments, emphasizing the need to find the right balance for new electric vehicle technology. Ford has also implemented goal-based incentives for dealers to boost sales, following delays in shipments of its Super Duty pickups last year due to quality concerns.
Fisker Inc, in a fight for survival, has significantly reduced the price of its Ocean SUV by as much as 39%, with the top-end version receiving a $24,000 price cut to $37,499, as the electric-car maker struggles to stay afloat.
Ikea is reducing prices on hundreds of products globally, with plans to continue lowering prices on more items in the coming months, in an effort to appeal to budget-conscious shoppers and roll back pandemic-induced price hikes. The move comes as the company aims to address customer frustration with inflation and maintain customer loyalty by offering more affordable furniture options.