Ford Slashes Prices and Offers Rebates to Compete with Tesla

Ford is set to resume shipments of its F-150 Lightning electric pickup trucks after addressing quality issues, with reduced prices for certain models ranging from $2,000 to $5,500. The company's Chief Operating Officer cited market dynamics and inventory as factors behind the price adjustments, emphasizing the need to find the right balance for new electric vehicle technology. Ford has also implemented goal-based incentives for dealers to boost sales, following delays in shipments of its Super Duty pickups last year due to quality concerns.