Five Below Inc. has reduced its annual sales forecast after experiencing a decline in same-store sales due to decreased demand for Squishmallows, as consumers prioritize spending on essentials. This led to an 18% drop in the company's shares in extended trading.
Plush toy makers Build-A-Bear and Squishmallows are embroiled in a legal battle, with each suing the other over alleged copycat designs. Kelly Toys and Jazwares, the creators of Squishmallows, claim that Build-A-Bear's new "Skoosherz" line infringes on their trade dress rights, seeking damages and a sales stoppage. In response, Build-A-Bear filed a lawsuit asserting that Skoosherz does not violate Squishmallows' rights and that the claimed trade dress is unenforceable. The legal dispute highlights the competitive nature of the plush toy industry, with Squishmallows gaining immense popularity and celebrity endorsements.
Plush toy maker Squishmallows has initiated a legal battle against Build-A-Bear Workshop, claiming that the latter's new toy, Skoosherz, is too similar to its own egg-shaped cushion animal characters. Jazwares, the maker of Squishmallows, has filed an intellectual property lawsuit in California, while Build-A-Bear Workshop has retaliated with its own lawsuit in Missouri. The dispute centers around the alleged similarities in design and features of the two toy lines, with Jazwares accusing Build-A-Bear of intentionally copying Squishmallows' success.
Warren Buffett's company Jazwares, maker of the popular Squishmallows plush toys, is suing Build-A-Bear Workshop over its new Skoosherz plush toy line, alleging that they are "knockoffs" that infringe on its intellectual property rights. Build-A-Bear has filed a countersuit, claiming that Skoosherz are based on its existing plush animals. The dispute marks Jazwares' latest effort to protect Squishmallows from alleged knockoffs and counterfeits, including a lawsuit against online retail platform Alibaba. Squishmallows, which gained popularity through TikTok and celebrity endorsements, have been a part of Warren Buffett's Berkshire since it acquired Jazwares' parent company in 2022.
Jazwares, the maker of Squishmallows plush toys owned by Berkshire Hathaway, has sued Build-A-Bear Workshop for allegedly infringing its intellectual property rights with its new Skoosherz plush toy line, while Build-A-Bear has filed a countersuit claiming that Skoosherz is based on its existing plush animals. The legal dispute marks Jazwares' latest effort to protect Squishmallows from alleged knockoffs and counterfeits, and both companies are seeking court declarations and damages.
McDonald's is bringing Squishmallows, popular anthropomorphic stuffed animals, to their Happy Meals nationwide starting December 26. Customers will have a chance to collect up to 12 Squishmallow characters, including fan-favorites and a special mystery character. Each character comes with a unique music playlist, courtesy of Universal Music Group. The Squishmallow Happy Meals will be available for a limited time while supplies last, and all McDonald's locations in Ohio will be offering them. Prices may vary depending on location.
Squishmallows has released their first-ever Advent calendar called Squishville, featuring 24 surprise items including two-inch plush toys with exclusive accessories. The calendar includes unique characters and a Pop Off Card for creating festive scenes. The cost varies on different websites, with prices ranging from $121.99 to $169.99. Squishmallows also offers Halloween-themed plush toys for spooky season. Similar to Beanie Babies, Squishmallows are cuddly plush toys with their own names and unique bios, available in various sizes.
Giant 20-inch Pikachu and Piplup Squishmallows, part of the Pokemon x Squishmallow crossover, are now available for purchase on Amazon. These plushies are an expansion of the existing line, which includes Pikachu, Gengar, Snorlax, Togepi, and Piplup in their standard 14-inch versions. The larger Squishmallows are priced at $49.99 and are currently in stock, making them a great addition to any Pokemon fan's collection or a holiday gift option.
Squishmallows, the popular plush toys, will be available in McDonald's Happy Meals later this year. Each Happy Meal will include one of 24 exclusive Squishmallows, with participating locations offering 10 to 12 designs. Some Happy Meals will also include a themed digital playlist. The rollout is expected nationwide in late 2023.
Squishmallows, the soft, squeezable plush toy designed as animals or inanimate objects with big bellies and sweet faces, has surged in popularity with all age groups. According to Jazwares, which acquired Squishmallow parent company KellyToy in 2019, fans 18 and up are driving sales. The fandom is often likened to the Beanie Baby craze and on its way to be an enduring brand like Hello Kitty and Pokémon. The toy isn’t a fad, said toy expert and consultant Chris Byrne. It hasn’t become mainstream yet. Rather, it’s all about the fans.
McDonald's has launched a special edition "Grimace Birthday Meal and Shake" that includes a medium French Fry, choice of Big Mac or 10-piece Chicken McNugget, and a Grimace-approved purple milkshake made up of "McDonald’s signature vanilla soft serve and berry flavors." The shake has received mixed reviews on social media. The meal costs around $15 and is available for a limited time at participating restaurants. McDonald's will also start inserting popular plus Squishmallows into Happy Meals across the country beginning in late 2023.
McDonald's is partnering with Jazwares to bring Squishmallows plush toys to Happy Meals this spring. Each Happy Meal will come with one of 24 collectible Squishmallows, including exclusive and seasonal designs made specifically for this promotion. 14 of the plush toys will come with an exclusive playlist created by Universal Music Group. Squishmallows exploded in popularity during the early COVID-19 pandemic and have a thriving collectors market.
Squishmallows, the popular soft and squishy stuffed toys, will be featured in McDonald's Happy Meals across the U.S. this spring. The promotion will include 24 collectible Squishmallows, with 14 of them having a playlist matching their personality created by Universal Music Group. The partnership between Jazwares, the company that produces the cuddly toys, and McDonald's will mark the first time exclusive music playlists will be added to Happy Meal toys.
Squishmallows, the popular plush toy line, has partnered with McDonald's to offer a Happy Meal promotion featuring exclusive and seasonal plush designs. The promotion will include 24 Squishmallows and special edition toys, with Universal Music Group curating playlists to define 14 of the Squishmallows' personalities. The promotion will launch this summer, but each participating McDonald's location will only have up to a dozen Squishmallows. In the meantime, fans can purchase popular full-size Squishmallows, including a Disney Mickey Mouse design and a 24-inch octopus pet bed.
McDonald's Happy Meals will soon include 24 exclusive Squishmallows, with 14 of them featuring an exclusive playlist created by Universal Music Group. Each participating McDonald's will offer 10 or 12 unique versions of the plushes, which will be placed inside a Squishmallow-themed Happy Meal box. The exact rollout date is unknown. Squishmallows were first launched in 2017 and have grown in popularity over the years, becoming the No. 1 best-selling toy last year.