
McDonald’s launches free McNugget Caviar Valentine’s Day kit in viral promo
McDonald’s is giving away a limited Valentine’s Day kit that includes a 1-ounce tin of McNugget Caviar, crème fraîche, a Mother of Pearl caviar spoon, and a $25 McNuggets gift card, with 11 a.m. ET start at mcnuggetcaviar.com/countdown. Described as an upscale, effortless celebration, the promo aims to boost brand awareness and sales during cautious consumer spending. The move comes as McDonald’s notes chicken sales at parity with beef and reports modest earnings momentum—global sales up about 1% for the year and US comps up roughly 2.4% in Q3—while the giveaway itself is limited in quantity.













