The Marketing Genius of McDonald's Grimace Birthday Campaign

McDonald's has launched a special edition "Grimace Birthday Meal and Shake" that includes a medium French Fry, choice of Big Mac or 10-piece Chicken McNugget, and a Grimace-approved purple milkshake made up of "McDonald’s signature vanilla soft serve and berry flavors." The shake has received mixed reviews on social media. The meal costs around $15 and is available for a limited time at participating restaurants. McDonald's will also start inserting popular plus Squishmallows into Happy Meals across the country beginning in late 2023.