"Squishmallows and Build-A-Bear Clash in Plush Toy Legal Battle"
Plush toy maker Squishmallows has initiated a legal battle against Build-A-Bear Workshop, claiming that the latter's new toy, Skoosherz, is too similar to its own egg-shaped cushion animal characters. Jazwares, the maker of Squishmallows, has filed an intellectual property lawsuit in California, while Build-A-Bear Workshop has retaliated with its own lawsuit in Missouri. The dispute centers around the alleged similarities in design and features of the two toy lines, with Jazwares accusing Build-A-Bear of intentionally copying Squishmallows' success.