All articles tagged with #miller lite
Miller Lite is celebrating its 50th anniversary by giving away 50,000 free beers at 450 bars across the U.S. on August 1, International Beer Day, with additional events including a 'Beer Drop' at a Milwaukee brewery and an online participation option for fans 21 and older.
Rob Riggle, star of a new Super Bowl ad for Miller Lite, expresses excitement for the game and approves of his friend Travis Kelce dating Taylor Swift. Riggle also discusses his friendship with Kelce and Patrick Mahomes, as well as his involvement in the Miller Lite campaign. He shares his admiration for Kelce's down-to-earth nature and work ethic, and expresses his support for the new romance between Kelce and Swift.
Miller Lite is embracing Dry January by launching beer-flavored breath mints called Beer Mints, priced at $5 per tin and available for purchase online in two tranches. The mints promise a fresh mint taste followed by a subtle Miller Lite flavor, targeting those participating in Dry January who may miss the taste of beer while socializing. Owned by Molson Coors, Miller Lite's parent company reported growth in net sales revenue for the third consecutive year, alongside other brands like Coors Light, Blue Moon, and Topo Chico Hard Seltzer.
Miller Lite has released non-alcoholic Beer Mints, priced at $5 for a tin of 40 mints, to cater to those participating in Dry January. Marketed as a way to enjoy the taste of beer without the alcohol, the mints offer a combination of mint freshness and the subtle taste of Miller Lite. The company aims to provide a solution for those missing the taste of beer while abstaining from alcohol, and the mints will be available for purchase online in limited quantities.
Miller Lite has introduced a new product called Miller Lite Beer Mints, priced at $5 per tin, to cater to those participating in Dry January. The mints promise a blend of mint and the taste of Miller Lite, but early reviews suggest that they don't quite deliver on that promise. Despite the lack of resemblance to beer or mint, the mints have a mildly sweet and inoffensive flavor, and are available for purchase in limited quantities.
Molson Coors reported an 11.8% surge in net sales over the second quarter, with Coors Light and Miller Lite now 50% bigger than Bud Light in terms of total industry dollars. The company's increased sales reflect a shift in consumer purchasing behavior and a decline in Bud Light's market share following the Dylan Mulvaney marketing campaign controversy. Molson Coors plans to invest heavily in its momentum and has lifted its 2023 financial guidance, expecting a high single-digit increase in net sales compared to 2022.
Coors and Miller Lite have gained market share at the expense of Bud Light, causing a decline in Anheuser Busch InBev's stock. However, competitors are uncertain if this trend will continue.
The backlash against Bud Light's promo with transgender influencer Dylan Mulvaney has put rival beers in high demand, leading to potential supply shortages for Coors Light and Miller Lite during the Memorial Day weekend. Beer Business Daily editor Harry Schuhmacher believes that the newfound demand for light lagers not owned by Anheuser-Busch could result in a trickle-down effect on the industry. While Anheuser-Busch has begun buying back unsold, expired beer from distributors, distributors who rely on Americans purchasing Bud Light will continue to suffer. However, Schuhmacher expects the backlash will eventually die down, and Bud Light will stay on top despite long-lasting scars.
Joe Rogan mocked Miller Lite's ad campaign featuring Ilana Glazer touting women beer-makers, questioning how many women are actually involved in making or drinking beer. The ad, which ran during Women's History Month, resurfaced on social media this week. Rogan expressed his disdain for identity politics and criticized rival beer brand Bud Light for its social media partnership with transgender influencer Dylan Mulvaney. Sales of Bud Light have dropped significantly following calls for a boycott, while Miller Lite has picked up market share.
PublicSq., a marketplace for "values-aligned businesses" that promotes pro-life, pro-family, and pro-freedom values, saw a surge in membership after Miller Lite released a feminist ad criticizing the beer industry's past use of women in bikinis to sell beer. PublicSq. founder and CEO Michael Seifert called on more companies to offer high-quality products without preaching progressive politics. Seifert argued that there is a broader societal backlash against corporations imposing left-wing politics and left-wing causes, fueled in part by environmental, social, and governance investing (ESG). Critics of what they describe as "corporate wokeness" have been mobilizing against the march of ESG advocates, arguing the financial movement is a way to push left-wing causes through business rather than the legislature.
Joe Rogan and guest Jack Carr mocked a Miller Lite commercial that apologized for featuring women in bikinis in their ads, calling it "crazy" and "stupid." The ad was originally released for Women's History Month and touted the historic role of women in beer brewing. Miller Lite used the ad to launch their "Bad $#!T to Good $#!T" campaign, where they would buy up old marketing materials to turn them into compost for female hops farmers. Rogan defended old ads that used scantily-clad women to sell the product and criticized identity politics.
A Miller Lite advertisement created for Women's History Month is facing criticism and calls for boycotts from some who view it as "woke." The 2-month-old ad features women brewers and highlights the brand's commitment to diversity and inclusion.
Miller Lite's "woke" advertisement, released in March to celebrate Women's History Month, has faced fresh criticism after resurfacing in the wake of the Bud Light controversy. The ad, which condemned old beer advertisements that leaned on bikini-clad women as a selling point, included a litany of bleeped-out curse words. Critics have questioned the beer industry's motive for pushing progressive ads, which have not yet proved to be profitable, and have called for a return to advertisements that show athletes "having fun" instead of progressive ideals.
An old Miller Lite ad from the 1980s is gaining attention on Twitter following Bud Light's recent ad campaign controversy. The ad, which features a man choosing Miller Lite over a "heavy" beer, has been praised for its humor and simplicity. Some Twitter users have even called for Miller Lite to bring back the ad campaign.
Miller Lite launched a marketing campaign for Women’s History Month in March that aimed to clean up the brand’s past of sexist ads objectifying women, but has since made efforts to keep quiet about it following Bud Light’s disastrous Dylan Mulvaney tie-up. The video is nowhere to be found on Miller Lite’s Twitter or TikTok accounts, and comments for Instagram posts on the campaign have been disabled. The video of the ad on YouTube is “unlisted” and doesn’t appear on the beer brand’s channel page, or in YouTube’s search results or suggestions. Meanwhile, Yuengling has positioned itself to scoop up Bud Light and Miller Lite’s ex-customer base with the timely release of limited-edition red, white and blue cans to support veterans.