The market for non-alcoholic cocktails, or mocktails, is growing as more people participate in Dry January and seek alternatives to traditional alcoholic drinks. While some companies offer upscale non-alcoholic options, others opt for more affordable fizzy alternatives. Despite the high cost of some mocktails, industry experts emphasize that the point is not necessarily to replace alcoholic drinks entirely, but to provide inclusivity and options for those who don't drink. Overall, the demand for non-alcoholic beverages is on the rise, indicating a growing interest in alcohol-free alternatives.
Miller Lite is embracing Dry January by launching beer-flavored breath mints called Beer Mints, priced at $5 per tin and available for purchase online in two tranches. The mints promise a fresh mint taste followed by a subtle Miller Lite flavor, targeting those participating in Dry January who may miss the taste of beer while socializing. Owned by Molson Coors, Miller Lite's parent company reported growth in net sales revenue for the third consecutive year, alongside other brands like Coors Light, Blue Moon, and Topo Chico Hard Seltzer.
Actress Valerie Bertinelli, 63, is releasing a new cookbook titled "Indulge: Delicious and Decadent Dishes to Enjoy and Share" in April 2024. She no longer counts calories and embraces body positivity, indulging in the pleasures of food and sharing what she makes with loved ones. The cookbook features 100 recipes to nourish both the body and soul. Bertinelli has also experienced weight loss through participating in Dry January and has found it to be a positive side effect. She recently finalized her divorce from ex-husband Tom Vitale and has been focusing on her mental health.
The author, who is queer and sober, shares their experience of relearning how to socialize in queer spaces without alcohol. They had to overcome the fear of being perceived as boring and prove that they could still be the life of the party without drinking. The author also shares their favorite non-alcoholic beer options for those who want to enjoy the taste of beer without the buzz.
