All articles tagged with #marketing campaign
The Washington Post paused its 'We the People' branding after MSNBC's MS NOW launched a rival, high-budget campaign with the same slogan, underscoring branding missteps as leadership changes unfold and the paper pivots toward a data-driven, sustainable business under an interim CEO.
Take-Two says GTA 6 remains on schedule for a November 19, 2026 launch, with marketing starting this summer. After multiple delays, Rockstar is aiming for a strong first year—potentially selling around 40 million copies and generating about $3 billion in revenue—while GTA 5 and Red Dead Redemption 2 continue to perform well in sales.
Chick-fil-A is launching its largest marketing campaign ever to celebrate its 80th anniversary, featuring retro packaging, collectible cups, themed merchandise, and promotions like free food for a year, aiming to attract more customers amid declining restaurant traffic and slower sales growth.
The unconventional and viral marketing campaign for 'Marty Supreme,' featuring Timothée Chalamet's stunts and authentic engagement, successfully boosted box office results for A24, demonstrating the effectiveness of event-driven marketing in the film industry.
A German family-run business, Böcker, capitalized on the Louvre museum heist by launching a humorous social media campaign featuring their furniture lift used in the theft, which went viral and garnered widespread attention, though reactions were mixed.
Maxwell House launched a viral marketing campaign rebranding as 'Maxwell Apartment Coffee' to humorously address the US housing crisis, highlighting the unaffordability of homes with a playful 'lease' of coffee, while the real housing market remains increasingly inaccessible for first-time buyers.
American Eagle's sales surged after successful marketing campaigns featuring Sydney Sweeney and Travis Kelce, with the Sweeney campaign selling out quickly and boosting the company's stock by 25%, highlighting the power of celebrity-led marketing in today's attention economy.
Shares of American Eagle jumped over 15% after President Trump praised their marketing campaign featuring actress Sydney Sweeney, highlighting the impact of celebrity endorsements and political comments on stock performance. The campaign, which faced criticism for its slogan and perceived sexualization, has increased brand visibility amid the company's ongoing sales struggles. The incident underscores the risks and rewards of targeted marketing in a polarized cultural climate.
McDonald's is launching a new chicken nuggets value meal to attract customers back after an E. coli outbreak linked to slivered onions in its Quarter Pounder burgers led to a sales decline. The company is investing $100 million to support affected franchises and promote the new meal, which offers 10-piece Chicken McNuggets for $1 from Nov. 4 to Dec. 2. Additionally, the $5 Meal Deal will continue in most markets through December. Recent tests have confirmed no E. coli presence in McDonald's food, and the Quarter Pounder is back on the menu.
Disney has officially launched the full Hulu experience within the Disney+ app for subscribers of both services, aiming to increase engagement and conversion rates. Standalone Disney+ subscribers will be prompted to upgrade to a bundle with Hulu, while a marketing campaign promoting the combined offering is underway. The integration marks a significant technical and product evolution for Disney+, with plans to leverage the combined platform for future strategic projects.
Dwayne "The Rock" Johnson announces the launch of ZOA energy drink's "Big Dwayne Energy" marketing campaign, showcasing a humorous commercial and embracing his iconic 90s persona. Simultaneously, he takes on a villainous role in WWE, targeting Cody Rhodes and his fans while aligning with Roman Reigns. This dual persona sets the stage for an intriguing period in WWE.
Cetaphil's Super Bowl ad subtly references Taylor Swift, her favorite number 13, and her association with the Kansas City Chiefs, sparking social media chatter and accusations of stealing the idea from a TikTok creator who claims the skincare brand took inspiration from her videos with her stepfather discussing Swift and the NFL player.
Uber Eats is returning for its fourth year at the Super Bowl with a star-studded ad featuring Jennifer Aniston, David Schwimmer, the Beckhams, Jelly Roll, and USHER, aiming to highlight the wide range of items available for delivery. The ad will air during the third quarter of the game, and the company is also hosting an immersive market at the Super Bowl Experience in Vegas, offering free Super Bowl necessities and special surprises for fans using the Uber Eats app.
Snoop Dogg's marketing deal with Solo Stove, promoting a smokeless fire pit, failed to generate substantial revenue for the brand, leading to the departure of the CEO. The company's increased marketing investments did not translate into the planned sales lift, despite raising brand awareness. Snoop's social media posts about giving up smoking garnered millions of views, but the campaign did not translate into significant sales for Solo Stove.
HP has launched a marketing campaign in Europe with the tagline "Made to be less hated," aiming to present itself as empathetic towards people's frustration with printers. However, the campaign fails to address HP's controversial practices, such as bricking third-party ink cartridges and implementing region locks. HP's focus on maintaining the status quo and trapping customers into using only HP-branded ink and toner is highlighted, despite customer complaints and lawsuits. The company's CFO proudly spoke about the value of constraining customer choice and increasing print margins.