
Bosch Brings Down the Hair: Guy Fieri Becomes 'Just a Guy' Ahead of Super Bowl Ad
Bosch released a teaser for its Super Bowl spot featuring Guy Fieri in a stripped-down look, shaving off his iconic hair to become “Just a Guy.” The campaign, continuing Bosch’s Like a Bosch branding, uses humor to tie Fieri’s transformation to the brand’s home appliances, following Bosch’s first Big Game ad from 2025.












