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Brand Safety

All articles tagged with #brand safety

advertising6 months ago

Cannes Lions Highlights AI's Growing Role in Advertising

At Cannes Lions 2025, AI and sports were prominent themes, with discussions on AI's impact on advertising and the importance of live sports sponsorships. Despite AI's potential to automate ad creation, industry professionals emphasized the continued importance of human relationships. Brand safety concerns were notably absent from discussions, reflecting industry hesitations. Overall, the event highlighted the evolving landscape of advertising, where consumer engagement and live experiences remain crucial.

via Business Insider|
#advertising#ai#brand-safety
business1 year ago

Major Advertisers Rejoin Musk's X Amid Political and Financial Shifts

Several major brands, including Comcast, IBM, Disney, Warner Bros. Discovery, and Lionsgate, have cautiously resumed advertising on Elon Musk's social media platform X in 2024, after a 2023 boycott due to ads appearing next to antisemitic content. Despite their return, ad spending remains significantly lower, contributing to a 30% drop in X's overall ad revenue. X is now focusing on "challenger brands" to fill the gap, while only 4% of marketers believe X provides adequate brand safety compared to 39% for Google.

via Newsmax|
#advertising#brand-safety#business
business1 year ago

Major Brands Return to X, Boosting Elon Musk's Platform After Boycott

Major brands like IBM, Disney, Comcast, and Warner Bros. Discovery have resumed advertising on X, formerly known as Twitter, after a year-long boycott over brand safety concerns. Elon Musk expressed gratitude for their return and acknowledged the efforts of X CEO Linda Yaccarino in restoring advertiser confidence. Despite this positive development, a Kantar survey indicates a potential decline in ad spending on X in the coming years, as some companies remain cautious about the platform's content.

via Benzinga|
#advertising#brand-safety#business
businesstech1 year ago

"Elon Musk Criticizes Meta's Ad Metrics, Endorses X Platform for Advertisers"

X platform's brand safety score on DoubleVerify displayed an erroneously low figure for almost five months, dissuading advertisers from spending on the platform. This error led to a pullback in advertising spending on the platform, impacting media holding companies and brands. X's CEO and DoubleVerify's CEO have both acknowledged the error and apologized, with DoubleVerify working to ensure future reports accurately reflect the brand safety performance of campaigns on the platform.

via New York Post |
#advertising#brand-safety#businesstech
social-media-advertising1 year ago

"Elon Musk Urges Advertisers to Choose X Platform Over Meta Due to Brand Safety Concerns"

X's brand safety score on DoubleVerify, a key platform for media advertisers, was inaccurately displayed as below industry benchmarks for over four months, dissuading advertisers from spending on the platform. This error led to a ripple effect at media holding companies, causing them to pull back from advertising on X. X's CEO Linda Yaccarino urged advertisers to reconsider partnership decisions based on the erroneous data, while DoubleVerify CEO Mark Zagorski apologized for the display error and confirmed that X's Brand Safety Rate exceeded global benchmarks.

via Fox Business|
#advertising#brand-safety#doubleverify
technology1 year ago

"Adobe's GenStudio: Revolutionizing AI for Marketers and Developers"

Adobe announced GenStudio, a new application that leverages generative AI to help brands create personalized content for social media, email campaigns, and display ads while ensuring brand safety. The tool integrates with Adobe's enterprise services and creative tools, allowing marketers to remix existing assets with AI-generated elements. GenStudio also provides integrated analytics for data-driven marketers to measure campaign performance and make adjustments for future content creation.

via TechCrunch|
#adobe#brand-safety#generative-ai
business1 year ago

"Super Bowl LVIII: TikTok's Pursuit of Ad Dollars Amidst Slashed Spending"

Major advertisers, including McDonald's and YouTube, have slashed their spending on X (formerly Twitter) by more than 55% ahead of this year's Super Bowl, with a new report from MediaRadar finding a significant decline in advertising investment on the platform. This shift away from X is attributed to concerns over brand safety, Elon Musk's takeover, and a focus on smaller advertisers, with prominent brands opting for alternative platforms like TikTok and Reddit for their Super Bowl advertising strategies.

via Business Insider|
#advertising#brand-safety#business
business2 years ago

"Spotify's Layoff Memo and the Changing Landscape of Music Streaming"

Spotify has announced a significant round of layoffs, cutting approximately 1,500 employees, as part of its efforts to improve efficiency and appease investors. Among the cuts, Spotify has decided to cancel popular podcasts such as Heavyweight and Stolen, despite the latter earning a Pulitzer Prize in Audio Reporting and a Peabody Award. The company's focus has shifted towards making high-margin shows with broad appeal, rather than investing in time-consuming and resource-intensive productions. Additionally, Spotify has let go of executives in the advertising department, including the head of brand safety, despite ad revenue growth. The company has indicated that it may continue with acquisitions in the future.

via The Verge|
#brand-safety#business#content
social-media2 years ago

Brands React: Instagram's Crisis Era Exposes Child Predator Concerns

Brands including dating app companies, Disney, Pizza Hut, and Walmart have suspended their Instagram advertising after tests conducted by the Wall Street Journal and The Canadian Centre for Child Protection revealed that major brand ads were being served alongside sexually explicit material when mimicking the behavior of child predators on the platform. The tests found tens of thousands of accounts matching this profile, raising concerns about inappropriate ad placement. Two dating app brands have suspended their ads across all Meta platforms, and other brands are seeking independent audits to assess the risk to their brands.

via 9to5Mac|
#advertising#brand-safety#child-predators
technology2 years ago

"iOS Update Revolutionizes Podcast Downloads for Apple Users"

Apple's latest iOS update, which adjusted automatic podcast downloads, could have a significant impact on download numbers. Previously, if a user returned to a subscribed podcast after a long hiatus, all unplayed episodes would be downloaded. However, with the update, the podcast simply resumes without downloading back episodes. Additionally, episodes older than seven days, even if added to back catalogs, will not be automatically downloaded. This change could affect download numbers and potentially distort metrics for the podcast industry. Advertisers are particularly concerned about accurate measurement and paying for impressions that aren't truly impressions. Meanwhile, Spotify's director of global advertising platform integrity discusses the company's efforts to ensure brand safety and suitability for advertisers, including contextual targeting and sensitive topics filtering.

via The Verge|
#advertisers#apple#brand-safety
technology2 years ago

Elon Musk's X Sparks Controversy with Advertiser Backlash and Media Headline Stripping

Elon Musk's social media platform, X, is facing backlash from advertisers after their ads were found on the verified profile account of VDARE, an openly racist and white supremacist outlet. Major brands such as Amazon, Samsung, the Denver Broncos, Cox Communications, STARZ, The Wall Street Journal, and others had their ads placed alongside hate speech. Despite claims of implementing brand safety tools, X has taken little action to address the issue. Advertisers, including STARZ, have suspended their advertising on the platform, expressing strong displeasure. The incident highlights the risks for brands advertising on platforms with content moderation problems and the potential damage to their reputation.

via CNN|
#advertisers#brand-safety#elon-musk
technology2 years ago

"Mark Zuckerberg Envisions AI Celebrities and Chatbots Taking Over the World"

Mark Zuckerberg, CEO of Meta, believes there is a "huge need" for AI versions of celebrities to interact with fans, citing the example of Kylie Jenner. However, he stated that this could be a "next year" development due to concerns about brand safety. Zuckerberg explained that AI could serve as an assistant to celebrities like Jenner, allowing them to engage with their communities more effectively. He acknowledged that current AI technology has limitations and emphasized the importance of ensuring that AI versions of celebrities do not make problematic statements. Meta recently unveiled 28 AI personalities for its chatbots, including Kendall Jenner's AI persona named Billie.

via Business Insider|
#ai-celebrities#brand-safety#kylie-jenner
social-media2 years ago

Musk-owned X's Content Moderation Challenges Brands' Return

X's new content moderation policy, implemented after being acquired by Elon Musk, has made it difficult to regain the trust of brands and convince them that the platform is safe for advertising. The policy, which limits the visibility of tweets that violate its policies instead of removing them, has been challenging to communicate to advertisers. The company's former head of brand safety and ad quality, AJ Brown, resigned after disagreeing with Musk's decision to reverse a move to limit the reach of a documentary due to misgendering. X's declining ad revenue has been attributed to pressure from the Anti-Defamation League, and Musk's recent threats of a defamation lawsuit against the organization have further complicated the platform's efforts to rebuild trust with advertisers.

via Reuters|
#advertisers#brand-safety#content-moderation
technology2 years ago

Brands Take Action: Suspending Ads on X Over Pro-Nazi Content

Two brands, NCTA and Gilead Sciences, have suspended their advertising on X (formerly known as Twitter) after their ads appeared alongside pro-Nazi content on the platform. The nonprofit news watchdog Media Matters for America documented the issue, highlighting that ads from mainstream brands were running on an account promoting fascism. X CEO Linda Yaccarino had recently affirmed the company's commitment to brand safety, but this incident raises concerns about content moderation and ad placement. X is investigating the issue and has rolled out additional brand safety controls, but Media Matters argues that the platform still has work to do to avoid monetizing objectionable content.

via CNN|
#advertising#brand-safety#pro-nazi-content
social-media2 years ago

Brand safety concerns grow as Twitter executives depart, including head of brand safety and ad quality.

The recent departure of Twitter executives responsible for content moderation and brand safety has left the company more vulnerable to hate speech. Under Elon Musk's leadership, Twitter has become the fourth most-hated brand in the US, and numerous brands have suspended or decreased their advertising spending due to concerns over racist, antisemitic, transphobic, and homophobic content. Researchers have found that hate speech has increased since Musk bought Twitter, and LGBTQ+ advocates and researchers dispute his position on misgendering trans people. Advertisers remain on pause, waiting to see how toxicity and hate speech on Twitter change as the site appears to slant toward more right-wing users.

via CNBC|
#brand-safety#elon-musk#hate-speech