Brands Take Action: Suspending Ads on X Over Pro-Nazi Content

Two brands, NCTA and Gilead Sciences, have suspended their advertising on X (formerly known as Twitter) after their ads appeared alongside pro-Nazi content on the platform. The nonprofit news watchdog Media Matters for America documented the issue, highlighting that ads from mainstream brands were running on an account promoting fascism. X CEO Linda Yaccarino had recently affirmed the company's commitment to brand safety, but this incident raises concerns about content moderation and ad placement. X is investigating the issue and has rolled out additional brand safety controls, but Media Matters argues that the platform still has work to do to avoid monetizing objectionable content.