Brand safety concerns grow as Twitter executives depart, including head of brand safety and ad quality.

The recent departure of Twitter executives responsible for content moderation and brand safety has left the company more vulnerable to hate speech. Under Elon Musk's leadership, Twitter has become the fourth most-hated brand in the US, and numerous brands have suspended or decreased their advertising spending due to concerns over racist, antisemitic, transphobic, and homophobic content. Researchers have found that hate speech has increased since Musk bought Twitter, and LGBTQ+ advocates and researchers dispute his position on misgendering trans people. Advertisers remain on pause, waiting to see how toxicity and hate speech on Twitter change as the site appears to slant toward more right-wing users.