All articles tagged with #adobe
Adobe is beta-launching Quick Cut for Firefly’s video editor, which automatically stitches uploaded footage or AI-generated clips into a structured first cut from text prompts and simple inputs. It offers a transcription timeline and controls over aspect ratio and length to speed creation, aiming to reduce tedious manual assembly—though the result still requires refinement before final polish.
Adobe will stop selling the 2D animation app Animate on March 1, 2026, with existing users able to download their files until March 1, 2027 (enterprise customers until March 1, 2029). The history goes back to 1996 as FutureSplash/Flash before being renamed Animate in 2015; Adobe says Creative Cloud Pro users can replace some functionality with After Effects or Express, but many creators—like those behind Chikn Nuggit and Salad Fingers—warn the shutdown could harm jobs and render past works as lost media. In the past year Adobe has leaned into AI with Firefly and AI editing tools, signaling a shift away from Animate.
Adobe is rolling out Firefly Foundry, an AI platform that relies on 'commercially safe' models to generate high-fidelity images, video, audio, 3D and vector outputs anchored to a brand's universe, designed to speed productions while protecting artistry and ownership. Backed by top agencies (CAA, WME, UTA), B5 Studios, Promise Advanced Imagination, Cantina Creative and directors like David Ayer and Jaume Collet-Serra, the launch underscores a push to harmonize creativity and AI. The move comes as Sundance highlights Adobe-powered work (85% of festival selections) and Hollywood negotiates AI safeguards around copyright and labor.
Adobe is adding generative AI features to Acrobat Studio, enabling chat-based PDF editing and new AI outputs: Generate Podcast for podcast-style audio summaries of documents (using a Microsoft GPT model for transcription and a Google voice model) and Generate Presentation for auto-generated slide decks via Adobe Express; users can also refine outputs or edit PDFs through natural-language prompts.
Adobe rebrands Premiere Pro to Premiere 26 and adds AI-powered Object Mask for one-click masking, faster 20x tracking improvements, redesigned Shape Masks with live previews, and deeper Frame.io and stock integrations, all available to Creative Cloud subscribers.
Adobe pledges nearly $10 million in 2026 grants and product donations to support filmmakers via its Film & TV Fund, including direct funding to creators for the first time. The fund will partner with Rideback RISE and Amelia Dimoldenberg’s Dimz Inc Academy, while expanding Sundance Ignite Fellowship support; four beneficiaries will premiere projects at Sundance, highlighting Adobe’s ongoing commitment to diverse voices and access to tools.
Adobe stock fell after Oppenheimer downgraded the company, signaling a cautionary near‑term outlook and prompting investors to rethink its growth prospects.
Apple introduces Apple Creator Studio, an all-in-one subscription bundling Final Cut Pro, Logic Pro, Pixelmator Pro, Motion, Compressor, and MainStage for Mac and iPad at $12.99/month (or $129/year) with a one-month free trial and discounted student pricing; one-time purchase options remain available, and the bundle aims to compete with Adobe’s Creative Cloud.
Adobe reaffirmed its AI leadership with strong fiscal year 2025 results, surpassing revenue expectations, generating significant cash flow, and maintaining an outperform rating from Piper Sandler, driven by solid AI growth and record digital media ARR targets.
Adobe showcased experimental AI tools at its Max conference that enable intuitive video and photo editing, such as removing or adding objects across entire videos, reshaping lighting, and altering speech characteristics, with potential future integration into their Creative Cloud suite.
The article discusses the recent developments in Artificial General Intelligence (AGI), focusing on OpenAI's restructuring and new deal with Microsoft, which clarifies the timeline and decision-making process for achieving AGI, alongside broader AI industry trends and implications for content creation and the creator economy.
Adobe previewed over 10 innovative AI-powered concepts at Adobe MAX, including tools for animating static images, editing audio in videos, adjusting photo lighting, and editing entire videos by modifying just the first frame, showcasing the company's cutting-edge research in creative AI technology.
Adobe announced 'Project Frame Forward,' an AI-powered video editing system that allows users to make broad changes across entire videos using annotations and text prompts, significantly speeding up the editing process while maintaining quality, to be unveiled at the 2025 Max Creativity Conference.
Adobe's stock rose after announcing that its flagship apps like Photoshop and Premiere can now be controlled via AI assistants responding to natural language commands, with integrations including ChatGPT to enhance creative workflows. The company emphasizes user control and collaboration with OpenAI to make design tools more accessible and efficient, aiming to boost subscription growth and revenue. Most analysts are bullish on Adobe stock, with a target price suggesting a potential 25.9% upside.
Adobe is launching a new AI agent called Project Moonlight that acts as a centralized creative director for social media campaigns, integrating with Adobe's creative tools and social channels to help users brainstorm, create, and strategize content that matches their personal style and voice. The private beta will be available soon to waitlist users.