"Super Bowl LVIII: TikTok's Pursuit of Ad Dollars Amidst Slashed Spending"

Major advertisers, including McDonald's and YouTube, have slashed their spending on X (formerly Twitter) by more than 55% ahead of this year's Super Bowl, with a new report from MediaRadar finding a significant decline in advertising investment on the platform. This shift away from X is attributed to concerns over brand safety, Elon Musk's takeover, and a focus on smaller advertisers, with prominent brands opting for alternative platforms like TikTok and Reddit for their Super Bowl advertising strategies.