"Elon Musk Criticizes Meta's Ad Metrics, Endorses X Platform for Advertisers"

X platform's brand safety score on DoubleVerify displayed an erroneously low figure for almost five months, dissuading advertisers from spending on the platform. This error led to a pullback in advertising spending on the platform, impacting media holding companies and brands. X's CEO and DoubleVerify's CEO have both acknowledged the error and apologized, with DoubleVerify working to ensure future reports accurately reflect the brand safety performance of campaigns on the platform.