Musk-owned X's Content Moderation Challenges Brands' Return

X's new content moderation policy, implemented after being acquired by Elon Musk, has made it difficult to regain the trust of brands and convince them that the platform is safe for advertising. The policy, which limits the visibility of tweets that violate its policies instead of removing them, has been challenging to communicate to advertisers. The company's former head of brand safety and ad quality, AJ Brown, resigned after disagreeing with Musk's decision to reverse a move to limit the reach of a documentary due to misgendering. X's declining ad revenue has been attributed to pressure from the Anti-Defamation League, and Musk's recent threats of a defamation lawsuit against the organization have further complicated the platform's efforts to rebuild trust with advertisers.