Tag

Doubleverify

All articles tagged with #doubleverify

businesstech1 year ago•4 min saved

"Elon Musk Criticizes Meta's Ad Metrics, Endorses X Platform for Advertisers"

X platform's brand safety score on DoubleVerify displayed an erroneously low figure for almost five months, dissuading advertisers from spending on the platform. This error led to a pullback in advertising spending on the platform, impacting media holding companies and brands. X's CEO and DoubleVerify's CEO have both acknowledged the error and apologized, with DoubleVerify working to ensure future reports accurately reflect the brand safety performance of campaigns on the platform.

via New York Post |

#advertising #brand-safety #businesstech

social-media-advertising1 year ago•4 min saved

"Elon Musk Urges Advertisers to Choose X Platform Over Meta Due to Brand Safety Concerns"

X's brand safety score on DoubleVerify, a key platform for media advertisers, was inaccurately displayed as below industry benchmarks for over four months, dissuading advertisers from spending on the platform. This error led to a ripple effect at media holding companies, causing them to pull back from advertising on X. X's CEO Linda Yaccarino urged advertisers to reconsider partnership decisions based on the erroneous data, while DoubleVerify CEO Mark Zagorski apologized for the display error and confirmed that X's Brand Safety Rate exceeded global benchmarks.

via Fox Business|

#advertising #brand-safety #doubleverify