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"Elon Musk Urges Advertisers to Choose X Platform Over Meta Due to Brand Safety Concerns"

X's brand safety score on DoubleVerify, a key platform for media advertisers, was inaccurately displayed as below industry benchmarks for over four months, dissuading advertisers from spending on the platform. This error led to a ripple effect at media holding companies, causing them to pull back from advertising on X. X's CEO Linda Yaccarino urged advertisers to reconsider partnership decisions based on the erroneous data, while DoubleVerify CEO Mark Zagorski apologized for the display error and confirmed that X's Brand Safety Rate exceeded global benchmarks.

1 year ago•Source: Fox Business

"LinkedIn Phases Out Lookalike Audience Targeting, Promotes New Targeting Approach"

social-media-advertising

2.24 min•2 years ago

"LinkedIn Phases Out Lookalike Audience Targeting, Promotes New Targeting Approach"

LinkedIn is discontinuing its Lookalike Audiences ad targeting option on February 29, 2024, prompting advertisers to explore alternative targeting options such as Predictive Audiences and Audience Expansion within the app. These alternatives utilize LinkedIn-specific data sources and may produce better results, aligning with the platform's systematic understanding. The move signifies a shift in LinkedIn's ad targeting strategy, emphasizing the value of its own tools over external data sources, and advertisers who have relied on lookalike targeting will need to update their approach.

via Social Media Today

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"Elon Musk Urges Advertisers to Choose X Platform Over Meta Due to Brand Safety Concerns"

"LinkedIn Phases Out Lookalike Audience Targeting, Promotes New Targeting Approach"

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