All articles tagged with #third party cookies
Originally Published 2 months ago — by Engadget
Google has officially discontinued its Privacy Sandbox initiative due to low adoption and regulatory challenges, shifting focus away from the project while continuing to improve privacy across its platforms.
Originally Published 1 year ago — by Yahoo Finance
Google Chrome's decision to end the use of third-party cookies later this year will have a profound impact on the advertising world and user experience on the internet. While aimed at protecting user privacy, this move could significantly affect smaller publishers and websites reliant on advertising revenue, potentially leading to revenue losses and a decrease in the quality of free content. The end of third-party cookies may also result in more intrusive ads and a shift towards centralized user profiles, raising concerns about consumer privacy. Google plans to introduce new privacy-preserving technologies to enable relevant ads without third-party cookies, but the changes are expected to create uncertainties and challenges for many websites, while tech giants and major media companies with direct user relationships may be better equipped to adapt.
Originally Published 2 years ago — by Digiday
At CES, the digital media sector anticipates a surge in mergers and acquisitions in 2024 following a quiet 2023, with stabilizing interest rates and PE interest driving this trend. The decline of third-party cookies is expected to further drive M&A activity, particularly in the ad tech supply chain. Additionally, a collaboration between Omnicom and Google aims to leverage generative AI to optimize YouTube influencer performance, while other CES highlights include L'Oréal's new hair dryer and Amazon's generative AI-powered voice assistant for BMW cars.
Originally Published 2 years ago — by Marketplace
Google has begun the process of phasing out third-party cookies on its Chrome browser, which will affect how ads track user behavior across the web. While this move is partly in response to privacy concerns, Google is simultaneously introducing its "privacy sandbox," a suite of tools designed to still allow for targeted advertising without revealing individual user identities. Other companies are also seeking alternatives to third-party cookies, indicating a significant shift in online advertising practices, though targeted ads will remain prevalent.
Originally Published 2 years ago — by The Register
Google has announced that starting from January 4, 2024, it will block third-party cookies by default in Chrome for 1% of users, following in the footsteps of rival browsers such as Mozilla Firefox and Apple Safari. The move aims to address the long-standing privacy concerns associated with third-party cookies, which enable ad tracking and data compilation. Google's Privacy Sandbox project, designed to find an alternative to third-party cookies, has faced opposition from ad tech rivals. The UK's Competition and Markets Authority (CMA) has set commitments to ensure Google implements its Privacy Sandbox transition fairly. The company plans to roll out Tracking Protection, a feature that limits cross-site tracking, to a wider audience in the second half of 2024, subject to addressing any remaining competition concerns from the CMA.
Originally Published 2 years ago — by Ars Technica
Google has announced plans to kill third-party cookies in the second half of 2024, almost four years after Firefox and Safari disabled them. Google's alternative user-tracking ad system, the "Privacy Sandbox," has launched in Chrome, allowing the company to secure its ad business before phasing out the previous form of ad tracking. The rollout will begin with tests in January 2023 and is subject to addressing competition concerns. Google's delayed approach is seen as a responsible move to protect its business model, and the company believes web admins should be prepared for the change.
Originally Published 2 years ago — by Engadget
Google Chrome will begin phasing out third-party cookies starting on January 4, a move aimed at enhancing user privacy. This change will impact online advertising and data tracking practices, as third-party cookies are commonly used to track users across different websites. Google plans to replace third-party cookies with a new system called Privacy Sandbox, which aims to provide a more privacy-friendly alternative for targeted advertising.
Originally Published 2 years ago — by The Verge
Google is set to test its new Tracking Protection feature in Chrome, which aims to block third-party cookies used by websites for tracking user activity. The testing will initially be rolled out to one percent of Chrome users globally starting on January 4th. Google plans to gradually phase out the use of third-party cookies for all users by the second half of 2024. The company's approach aims to provide anonymized user browsing data to advertisers through Google-provided APIs, striking a balance between user privacy and advertising needs. However, competitors and privacy advocates remain skeptical, and regulators like the UK's CMA are monitoring the situation to ensure fair competition.
Originally Published 2 years ago — by GroupM
GroupM, in partnership with Google Chrome, has launched a global post-cookie technology readiness program to help advertisers prepare for the planned deprecation of third-party cookies in H2 2024. The program will provide participating GroupM clients with access to learning programs and real-life testing using Google Privacy Sandbox APIs. Key features include a unified framework for testing, anonymized data analysis, and accelerated learning opportunities. The program aims to guide advertisers in targeting, optimization, and measurement in a world without third-party cookies, ensuring marketing effectiveness and privacy protection.
Originally Published 2 years ago — by The Conversation
Google Chrome has introduced the Privacy Sandbox, a suite of features that replaces third-party cookies with advertising "Topics" based on users' browsing history. This change has raised concerns about privacy invasion. While Google claims it will improve user privacy, critics argue that it allows the company to track users across the web. Users have the option to disable tracking altogether or adjust the Privacy Sandbox settings in Chrome. Other browsers like Safari and Firefox already block third-party cookies by default, and specialist non-tracking browsers like DuckDuckGo and Brave prioritize privacy.
Originally Published 2 years ago — by BleepingComputer
Google has introduced its new interest-based advertising platform called the Privacy Sandbox, which replaces the use of third-party cookies with tracking based on Chrome browser history. The platform allows users to have more control over the ads they see by letting Chrome note their topics of interest and allowing sites to request this information for personalized ads. However, users have complained that the new advertising platform is automatically enabled regardless of the button they click on the alert. The Privacy Sandbox is divided into three components: Ad Topics, Site-suggested ads, and Ad Measurement, each serving different purposes in generating personalized ads. Google plans to test the Privacy Sandbox feature until 2024, with the goal of deprecating third-party cookies by Q4 2024.
Originally Published 2 years ago — by The Verge
Google is moving forward with its plan to phase out third-party cookies in Chrome by gradually enabling the Privacy Sandbox toolkit for Chrome developers. The company aims to replace third-party tracking cookies with privacy-preserving API alternatives. The rollout will begin next week, with the APIs initially being switched on for a limited number of Chrome developer browser instances. Google plans to enable the APIs for around 35 percent of browsers by the start of August and eventually enable them for 99 percent of Chrome 115 browsers. The goal is to completely turn off third-party cookies by Q3 2024, subject to monitoring results.
Originally Published 2 years ago — by Gizmodo
Google Chrome users will start seeing a pop-up in July when updating their browser to version 115, marking the first phase of Google's Privacy Sandbox project. The prompt, titled "Enhanced ad privacy in Chrome," is part of Google's plan to eliminate third-party cookies. The pop-up will roll out gradually over the coming weeks and offers users more control over the ads they see. Privacy Sandbox introduces new tracking methods, such as Ad Topics, which categorizes users based on their browsing history without revealing personal information. Users can opt out of these features and fine-tune their privacy settings. However, critics argue that while Privacy Sandbox offers more privacy than before, users concerned about tracking should consider using alternative browsers.
Originally Published 2 years ago — by The Register
Google's Privacy Sandbox tools will be available in Chrome 115 from July 18, to prepare for the slow phase-out of third-party cookies next year. The Privacy Sandbox APIs will allow advertisers to target ads at those with specific interests and get data about how those ads perform without third-party cookies. However, critics argue that the Privacy Sandbox APIs fail to reproduce the functionality of the systems they're designed to replace while degrading advertising performance and possibly violating EU law.
Originally Published 2 years ago — by The Hacker News
Google plans to phase out third-party cookies for 1% of Chrome users globally in Q1 2024 as part of its Privacy Sandbox initiative, which aims to limit covert tracking by eliminating the need for third-party cookies and cross-app identifiers while still serving relevant content and ads in a privacy-preserving manner. The company intends to completely turn off third-party cookies in Chrome in H2 2024, subject to stakeholder discussions, feedback, and testing. The project has been designed with regulatory oversight and input from the UK's Competition and Markets Authority to ensure that the proposals don't tilt the level playing field in Google's favor.