All articles tagged with #privacy sandbox
Google has officially retired its Privacy Sandbox project, ending efforts to replace third-party cookies in Chrome after years of development and low adoption, raising concerns about user privacy and the future of ad tracking on the web.
Google has quietly discontinued its Privacy Sandbox project, which aimed to eliminate third-party cookies in Chrome and enhance user privacy through on-device data processing. Despite initial progress and industry anticipation, low adoption and shifting priorities have led Google to retire the initiative, signaling a setback in the move towards a cookie-free internet and maintaining the status quo of user tracking for advertising.
Google has officially discontinued its Privacy Sandbox initiative due to low adoption and regulatory challenges, shifting focus away from the project while continuing to improve privacy across its platforms.
Google's decision to disable tracking cookies for Chrome users has led to a 30% drop in revenue for ad tech firm Raptive, signaling the impending demise of cookies across the web. The move is part of Google's plan to replace cookies with a more private tracking system called "Privacy Sandbox." While the impact on digital advertising is significant, the industry is adapting by exploring new tracking technologies and strategies, with big tech companies likely to benefit while smaller websites and publishers may face challenges.
Google will begin blocking cookies for approximately 30 million Chrome users, or 1% of its user base, starting on January 4th. This move is part of Google's Privacy Sandbox project, which aims to replace cookies with a different kind of tracking that prioritizes user privacy. Instead of third-party cookies, Google's new tools will allow the Chrome browser to keep track of users' online activities on their devices, categorizing them into "Ad Topics" without revealing their identities. While Chrome will still track users, it will provide less information about their browsing habits compared to other browsers. The majority of internet users rely on Chrome, making this change significant. Users will have the option to disable the new tracking tools if desired.
GroupM, in partnership with Google Chrome, has launched a global post-cookie technology readiness program to help advertisers prepare for the planned deprecation of third-party cookies in H2 2024. The program will provide participating GroupM clients with access to learning programs and real-life testing using Google Privacy Sandbox APIs. Key features include a unified framework for testing, anonymized data analysis, and accelerated learning opportunities. The program aims to guide advertisers in targeting, optimization, and measurement in a world without third-party cookies, ensuring marketing effectiveness and privacy protection.
The Electronic Frontier Foundation (EFF) is urging users to disable certain Privacy Sandbox settings in Google Chrome or consider switching to Mozilla Firefox or Apple Safari. The EFF is particularly concerned about the Topics API, which allows websites to deliver ads based on users' inferred interests from their web histories. While Google claims that Privacy Sandbox aims to enhance privacy, the EFF argues that it is still a form of tracking, albeit done by one company instead of many. Users can opt out of Topics and other ad-related features by navigating through Chrome's settings. Mozilla, Apple, and the World Wide Web Consortium have rejected Topics due to privacy concerns.
Google Chrome has introduced the Privacy Sandbox, a suite of features that replaces third-party cookies with advertising "Topics" based on users' browsing history. This change has raised concerns about privacy invasion. While Google claims it will improve user privacy, critics argue that it allows the company to track users across the web. Users have the option to disable tracking altogether or adjust the Privacy Sandbox settings in Chrome. Other browsers like Safari and Firefox already block third-party cookies by default, and specialist non-tracking browsers like DuckDuckGo and Brave prioritize privacy.
Google has introduced its new interest-based advertising platform called the Privacy Sandbox, which replaces the use of third-party cookies with tracking based on Chrome browser history. The platform allows users to have more control over the ads they see by letting Chrome note their topics of interest and allowing sites to request this information for personalized ads. However, users have complained that the new advertising platform is automatically enabled regardless of the button they click on the alert. The Privacy Sandbox is divided into three components: Ad Topics, Site-suggested ads, and Ad Measurement, each serving different purposes in generating personalized ads. Google plans to test the Privacy Sandbox feature until 2024, with the goal of deprecating third-party cookies by Q4 2024.
Google is rolling out new Ad privacy settings on Android, allowing users to have more control over the ads they see while protecting their identity. The Privacy Sandbox initiative, which works without using cross-app identifiers, allows users to choose which topics and apps are used to show personalized ads. The new settings include options to manage ad topics, block app-suggested ads, and control ad measurement data. These settings are currently being rolled out via Google Play services.
Google is moving forward with its plan to phase out third-party cookies in Chrome by gradually enabling the Privacy Sandbox toolkit for Chrome developers. The company aims to replace third-party tracking cookies with privacy-preserving API alternatives. The rollout will begin next week, with the APIs initially being switched on for a limited number of Chrome developer browser instances. Google plans to enable the APIs for around 35 percent of browsers by the start of August and eventually enable them for 99 percent of Chrome 115 browsers. The goal is to completely turn off third-party cookies by Q3 2024, subject to monitoring results.
Google Chrome users will start seeing a pop-up in July when updating their browser to version 115, marking the first phase of Google's Privacy Sandbox project. The prompt, titled "Enhanced ad privacy in Chrome," is part of Google's plan to eliminate third-party cookies. The pop-up will roll out gradually over the coming weeks and offers users more control over the ads they see. Privacy Sandbox introduces new tracking methods, such as Ad Topics, which categorizes users based on their browsing history without revealing personal information. Users can opt out of these features and fine-tune their privacy settings. However, critics argue that while Privacy Sandbox offers more privacy than before, users concerned about tracking should consider using alternative browsers.
Google's Privacy Sandbox tools will be available in Chrome 115 from July 18, to prepare for the slow phase-out of third-party cookies next year. The Privacy Sandbox APIs will allow advertisers to target ads at those with specific interests and get data about how those ads perform without third-party cookies. However, critics argue that the Privacy Sandbox APIs fail to reproduce the functionality of the systems they're designed to replace while degrading advertising performance and possibly violating EU law.
Google plans to phase out third-party cookies for 1% of Chrome users globally in Q1 2024 as part of its Privacy Sandbox initiative, which aims to limit covert tracking by eliminating the need for third-party cookies and cross-app identifiers while still serving relevant content and ads in a privacy-preserving manner. The company intends to completely turn off third-party cookies in Chrome in H2 2024, subject to stakeholder discussions, feedback, and testing. The project has been designed with regulatory oversight and input from the UK's Competition and Markets Authority to ensure that the proposals don't tilt the level playing field in Google's favor.
Google plans to disable third-party cookies for 1% of Chrome users in Q1 2024 as part of its Privacy Sandbox initiative, which aims to replace third-party cookies with a more privacy-conscious approach. The company also announced that it will make Privacy Sandbox's relevance and measurement APIs generally available to all Chrome users with the launch of the Chrome 115 release in July. This move will help developers assess their real-world readiness for the larger changes coming in late 2024 when Google plans to completely deprecate third-party cookies.