Google's Privacy Sandbox Aims to Protect 3 Billion Chrome Users from Ad Abuse
Google Chrome users will start seeing a pop-up in July when updating their browser to version 115, marking the first phase of Google's Privacy Sandbox project. The prompt, titled "Enhanced ad privacy in Chrome," is part of Google's plan to eliminate third-party cookies. The pop-up will roll out gradually over the coming weeks and offers users more control over the ads they see. Privacy Sandbox introduces new tracking methods, such as Ad Topics, which categorizes users based on their browsing history without revealing personal information. Users can opt out of these features and fine-tune their privacy settings. However, critics argue that while Privacy Sandbox offers more privacy than before, users concerned about tracking should consider using alternative browsers.