GroupM, in partnership with Google Chrome, has launched a global post-cookie technology readiness program to help advertisers prepare for the planned deprecation of third-party cookies in H2 2024. The program will provide participating GroupM clients with access to learning programs and real-life testing using Google Privacy Sandbox APIs. Key features include a unified framework for testing, anonymized data analysis, and accelerated learning opportunities. The program aims to guide advertisers in targeting, optimization, and measurement in a world without third-party cookies, ensuring marketing effectiveness and privacy protection.
WPP-owned media agency GroupM has informed its clients that Twitter is no longer a "high-risk" entity for advertisers, following the appointment of Linda Yaccarino as CEO. GroupM had previously branded Twitter as "high risk" in November 2021. The agency's updated classification could encourage its clients to increase their ad spending on Twitter. Other industry experts have also noted a shift in attitude towards the social media platform, with some brands adopting a less hardline approach.
GroupM, the world's biggest ad buyer, no longer considers Twitter a "high risk" platform for advertising. This change in perception is attributed to the appointment of Linda Yaccarinoc, a seasoned advertising executive, as Twitter's chief.
Linda Yaccarino, the ad chief of NBCUniversal, has been hired by Elon Musk as the new CEO of Twitter. Yaccarino is known for her leadership skills and her ability to navigate the ad industry. She was instrumental in helping GroupM's clients during the Covid-19 pandemic.
