"Google Chrome's Privacy Sandbox: Tracking, Ads, and Vivaldi's Stand"

TL;DR Summary
Google Chrome has introduced the Privacy Sandbox, a suite of features that replaces third-party cookies with advertising "Topics" based on users' browsing history. This change has raised concerns about privacy invasion. While Google claims it will improve user privacy, critics argue that it allows the company to track users across the web. Users have the option to disable tracking altogether or adjust the Privacy Sandbox settings in Chrome. Other browsers like Safari and Firefox already block third-party cookies by default, and specialist non-tracking browsers like DuckDuckGo and Brave prioritize privacy.
Topics:top-news#google-chrome#online-advertising#privacy-sandbox#technology#third-party-cookies#user-tracking
- Google Chrome just rolled out a new way to track you and serve ads. Here's what you need to know The Conversation
- Chrome's Privacy Sandbox update puts web privacy in Google's hands Android Authority
- Google rolls out Privacy Sandbox to use Chrome browsing history for ads BleepingComputer
- How to turn off Chrome's new targeted ad-tracking API BGR
- Vivaldi says no to Google Topics in its browser Ghacks
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