"Google's Privacy Sandbox: A Game-Changer for Interest-Based Ads"

Google has introduced its new interest-based advertising platform called the Privacy Sandbox, which replaces the use of third-party cookies with tracking based on Chrome browser history. The platform allows users to have more control over the ads they see by letting Chrome note their topics of interest and allowing sites to request this information for personalized ads. However, users have complained that the new advertising platform is automatically enabled regardless of the button they click on the alert. The Privacy Sandbox is divided into three components: Ad Topics, Site-suggested ads, and Ad Measurement, each serving different purposes in generating personalized ads. Google plans to test the Privacy Sandbox feature until 2024, with the goal of deprecating third-party cookies by Q4 2024.