All articles tagged with #taco bell
Yum Brands posted mixed Q4 2025 results: adjusted EPS of $1.73 on revenue of $2.51 billion (above revenue expectations but below EPS consensus), and net income of $535 million. Global same-store sales rose 3%, driven by Taco Bell’s 7% jump; KFC up 3% (US +1%, international +3%), while Pizza Hut declined about 1%. Yum said it has begun reviewing strategic options for Pizza Hut and did not share details.
Taco Bell is launching the Luxe Value Menu on Jan 22 with 10 items under $3, including five new items (Mini Taco Salad, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Avocado Ranch Chicken Stacker, Salted Caramel Churros) and five returning favorites (Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, 2 Cheese Chicken Flatbread Melt, Cheesy Double Beef Burrito). Prices start around $1.19; Rewards Members get early access Jan 16 and a $1 item on Jan 27 via the app, with additional new items rotating throughout the year.
Taco Bell is rolling out a Luxe Value Menu where every item is $3 or less, featuring 10 items (five returning favorites and five new) and launching nationwide January 22, 2026, with Rewards members getting early access on January 16. The lineup includes Mini Taco Salad, Avocado Ranch Chicken Stacker, Beefy Potato Loaded Griller, Chips & Nacho Supreme Dip, Salted Caramel Churros, plus returning Cheesy Roll Up, Spicy Potato Soft Taco, Cheesy Bean and Rice Burrito, Cheesy Double Beef Burrito, and 3 Cheese Chicken Flatbread Melt. Prices range roughly from $1.19 to $2.99 (delivery may affect the tag). The review praises standout items like Salted Caramel Churros and Mini Taco Salad while noting the Avocado Ranch Chicken Stacker is underwhelming; overall, it presents a solid, wallet-friendly upgrade to value dining.”,
Taco Bell is bringing back the popular Quesarito for a limited time during the holiday season, offering it at $4.99 and a special $1 deal for Rewards Members. The chain is also engaging with NBA star Nikola Jokić, whose 2014 draft moment was overshadowed by a viral Taco Bell ad featuring the Quesarito, and is inviting him to try the item as part of a playful marketing campaign.
Taco Bell is bringing back the popular Quesarito nationwide on December 18 after years of fan demand, sparking internet excitement and nostalgia, with many considering it a holiday miracle and a significant emotional win for fans.
The first-ever Taco Bell DC 50k ultramarathon took place in Alexandria, where participants ran 31 miles and ate at nine Taco Bells, with vomiting allowed but stomach medicines banned.
Taco Bell has launched a Baja Blast-flavored pie inspired by Mountain Dew's signature flavor, featuring a tropical lime taste and a graham cracker crust, which has received enthusiastic reactions from fans and reviewers alike, despite its limited availability.
Taco Bell has launched a bright teal Mountain Dew Baja Blast-flavored pie aimed at appealing to Gen Z consumers, especially around Friendsgiving. The pie, which is surprisingly tasty despite its unconventional appearance and flavor, is part of Taco Bell's strategy to attract younger customers through fun, meme-worthy products and beverage-inspired treats. While the pie is a limited-time, shareable item priced at $19.99, it exemplifies Taco Bell's focus on innovative, playful offerings to boost its appeal among young audiences.
Taco Bell is expanding its focus on beverages with the new Live Más Café concept, aiming to attract younger customers and grow its drink sales to $5 billion by 2030. The concept features a variety of innovative drinks inside existing restaurants, with strong sales performance in its initial locations indicating a successful strategy to capitalize on the growing trend of beverage innovation among Gen Z and millennials.
Taco Bell is reconsidering its use of AI at drive-throughs after mixed results and viral moments, with plans to allow franchisees to decide when to deploy voice AI or rely on human staff, emphasizing a tailored approach to technology adoption.
Taco Bell is reconsidering its use of AI in drive-throughs after viral videos of the technology making errors, such as taking an order for 18,000 waters, gained widespread attention. Despite over two million successful orders, the company faces challenges with AI accuracy and is now more cautious about where to deploy it, especially during busy times, emphasizing the importance of human oversight.
Taco Bell has quietly brought back the popular Cheesy Street Chalupas for a limited time, offering fans another chance to try the item that briefly appeared in 2024, featuring street vendor-inspired ingredients and fried cheeses.
Kansas City radio host Kevin Kietzman criticized Patrick Mahomes' physique, calling his dad bod 'a disgrace' after viral Fourth of July photos, despite Mahomes' successful NFL career with multiple Super Bowl wins and MVP awards. The comment sparked responses defending Mahomes' performance and fitness, emphasizing that athletic ability isn't solely about appearance.
Selena Gomez and Benny Blanco announced their engagement on Instagram, showcasing a marquise ring and a picnic featuring Taco Bell, a nod to Selena's love for the brand. The engagement setting was a sound stage, and the couple's fondness for Taco Bell was highlighted by Benny's previous Valentine's Day gesture of getting her favorite fast food alongside a private movie theater experience.
Taco Bell is testing a new concept called Live Más Café in San Diego, focusing on a beverage-centric menu that includes milkshakes, coffees, and fruity iced drinks. This move aims to tap into the growing beverage market dominated by chains like Starbucks and Dunkin'. The café is part of Taco Bell's strategy to diversify its audience and disrupt the beverage industry, leveraging its strong performance within Yum Brands. The concept was developed with Diversified Restaurant Group, a major Taco Bell franchisee.