Taco Bell Launches Baja Blast Pie to Capture Gen Z Interest
TL;DR Summary
Taco Bell has launched a bright teal Mountain Dew Baja Blast-flavored pie aimed at appealing to Gen Z consumers, especially around Friendsgiving. The pie, which is surprisingly tasty despite its unconventional appearance and flavor, is part of Taco Bell's strategy to attract younger customers through fun, meme-worthy products and beverage-inspired treats. While the pie is a limited-time, shareable item priced at $19.99, it exemplifies Taco Bell's focus on innovative, playful offerings to boost its appeal among young audiences.
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- 'It honestly is enjoyable.' See the internet's verdict on Taco Bell's Baja Blast Pie. USA Today
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- Yes, Taco Bell Made a Baja Blast Pie — and You Can Try It Food & Wine
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