Taco Bell Targets Youth with New Live Más Café Drinks
Taco Bell is expanding its focus on beverages with the new Live Más Café concept, aiming to attract younger customers and grow its drink sales to $5 billion by 2030. The concept features a variety of innovative drinks inside existing restaurants, with strong sales performance in its initial locations indicating a successful strategy to capitalize on the growing trend of beverage innovation among Gen Z and millennials.