All articles tagged with #franchise expansion
Predator: Badlands reimagines the iconic alien hunter as a more sympathetic hero, focusing on a young Yautja named Dek on a quest for redemption, blending action with family-friendly elements and echoing Star Wars motifs, while expanding the franchise's lore.
Netflix and Sony are planning to expand the success of the animated film KPop Demon Hunters into a multi-project franchise, including sequels, a live-action remake, stage musical, TV series, and a short film, capitalizing on its popularity and cultural impact.
Taco Bell is testing a new concept called Live Más Café in San Diego, focusing on a beverage-centric menu that includes milkshakes, coffees, and fruity iced drinks. This move aims to tap into the growing beverage market dominated by chains like Starbucks and Dunkin'. The café is part of Taco Bell's strategy to diversify its audience and disrupt the beverage industry, leveraging its strong performance within Yum Brands. The concept was developed with Diversified Restaurant Group, a major Taco Bell franchisee.
The Oakland Athletics, who are planning to move to Las Vegas, have requested to play up to eight home games per season away from their future $1.5 billion Las Vegas ballpark to build their brand and attract players and sponsors. This request, part of a proposed 30-year non-relocation agreement, will be voted on by the Las Vegas Stadium Authority board on July 18. The request may need to be reduced to avoid impacting the team's bonding capacity for stadium construction.
Remedy plans to expand the Alan Wake franchise following the success of Alan Wake 2, which has sold 1.3 million copies and is the studio’s fastest selling game. The company is working on two paid expansions for the game and aims to continue serving existing fans while attracting new players. Remedy's CEO also highlighted the importance of growing and expanding the Alan Wake and Control franchises as a key part of the company's future.