Big Food's $67 Billion Push into Protein-Powered Snacks and Flavors
Originally Published 2 months ago — by Axios

Major food companies like Kellanova and PepsiCo are rebranding popular snacks such as Pop-Tarts and Doritos with added protein to capitalize on America's growing protein obsession, aiming for a $100 billion market by 2030, though questions remain about the healthiness of these new products.
