All articles tagged with #pop tarts
Originally Published 2 months ago — by Axios
Major food companies like Kellanova and PepsiCo are rebranding popular snacks such as Pop-Tarts and Doritos with added protein to capitalize on America's growing protein obsession, aiming for a $100 billion market by 2030, though questions remain about the healthiness of these new products.
Originally Published 2 months ago — by Bloomberg.com
Kellanova is launching higher-protein versions of Pop-Tarts in three flavors, adding wheat and milk protein concentrates to appeal to consumers seeking nutritional benefits, following a broader trend of adding protein to packaged foods to attract health-conscious shoppers and compete with startups and private labels.
Originally Published 7 months ago — by Athlon Sports
Charissa Thompson's Instagram post featuring a box of homemade pop tarts, associated with Taylor Swift, sparked rumors about a possible connection between Swift and Kelce, suggesting she may have sent him the treats during their recent travels, fueling fan speculation.
Originally Published 1 year ago — by The Associated Press
Jerry Seinfeld's upcoming Netflix movie "Unfrosted" about Pop-Tarts will be featured in this weekend's IndyCar race at Long Beach, with rookie Linus Lundqvist driving a car painted to look like an unfrosted Pop-Tart. The partnership with Chip Ganassi Racing and American Legion aims to promote the movie and raise awareness for veteran mental health, using comedy as a therapeutic tool. Seinfeld expressed gratitude for the collaboration and the opportunity to reach a new audience, while The American Legion sees the partnership as a way to destigmatize mental health treatment and prevent veteran suicide.
Originally Published 1 year ago — by CNN
Jerry Seinfeld, known for his iconic Pop-Tart joke, is now directing and starring in "Unfrosted: The Pop-Tart Story," a Netflix film depicting the origins of the beloved breakfast treat, set in the 1960s and featuring a star-studded cast. The film follows rival cereal corporations Kellogg's and Post as they compete to create a pastry that will revolutionize breakfast. "Unfrosted" will be available to stream on Netflix on May 3.
Originally Published 1 year ago — by New York Post
Jerry Seinfeld called Hugh Grant a "pain in the ass" to work with on the set of their upcoming movie "Unfrosted," but the two set their differences aside after going out to dinner. Despite their quarrels, Grant, who plays Thurl Ravenscroft in the film, requested an audition for the part. Seinfeld, who directed and stars in the Netflix movie about the origin of Pop-Tarts, revealed that the idea for the film came from one of his jokes in his 2020 Netflix special.
Originally Published 1 year ago — by Deadline
Jerry Seinfeld's new Netflix comedy "Unfrosted: The Pop-Tart Story" humorously portrays the intense '60s battle between Kellogg's and Post to create Pop-Tarts, featuring an all-star cast including Melissa McCarthy, Jim Gaffigan, and Amy Schumer. The film, directed by Seinfeld, is set to release on May 3 and promises a comedic take on the high-stakes world of breakfast innovation.
Originally Published 1 year ago — by USA TODAY
After Taylor Swift surprised the Kansas City Chiefs with homemade Pop-Tarts, Pop-Tarts is asking her to release the recipe, offering to double their donation to a local food bank if she does. Swifties are also requesting the recipe, and a full-page ad in the Kansas City Star is urging Swift to share it. Harvesters, a local food bank, has stated that Swift sharing the recipe could mean more money for those experiencing food insecurity in Kansas City. Meanwhile, Chiefs coach Andy Reid revealed that Swift likes to cook and had treated the team to homemade Pop-Tarts during the season, but he didn't get to try one.
Originally Published 1 year ago — by PEOPLE
After Taylor Swift surprised the Kansas City Chiefs with homemade Pop-Tarts, Pop-Tarts is now asking her to "release the recipe" in a social media post, promising to double their donation to a local food bank if she does. The call gained traction among fans, with many expressing interest in learning the recipe. Swift and her boyfriend, Travis Kelce, have been making waves in the NFL, with Kelce supporting Swift at her concerts and Swift cheering him on at the Super Bowl.
Originally Published 1 year ago — by Billboard
After Kansas City Chiefs coach Andy Reid revealed that Taylor Swift baked homemade Pop-Tarts for the team, the official Pop-Tarts brand has taken out a full-page ad in a Kansas City newspaper challenging the singer to share her recipe. The ad includes a pledge to donate to a local food bank and a promise to double the contribution if Swift reveals the recipe. This comes after Reid shared that the pastries were quickly devoured by the team, leaving him without a taste. Swift, known for her love of baking, has yet to respond to the challenge.
Originally Published 1 year ago — by Yahoo Entertainment
After Taylor Swift baked homemade Pop-Tarts for the Kansas City Chiefs, the official Pop-Tarts brand has taken out a full-page ad in the Kansas City Star, challenging the singer to share her recipe. The brand is offering to donate to a local food bank and promising to double its contribution if Swift releases the recipe. This comes after Chiefs coach Andy Reid revealed that Swift had made the treats for the team, and the brand is now seeking details about the DIY delight.
Originally Published 1 year ago — by NBC Sports
Pop-Tarts has taken advantage of the buzz surrounding Taylor Swift's homemade Pop-Tarts for the Kansas City Chiefs' offensive linemen by asking her to share the recipe publicly in exchange for doubling their donation to a local food bank. Despite the potential conflict with their corporate interests, the company has gained significant free publicity and is likely to see increased sales as a result.
Originally Published 1 year ago — by TODAY
Kansas City Chiefs head coach Andy Reid revealed that Taylor Swift, who has been romantically linked to Chiefs tight end Travis Kelce, made homemade Pop-Tarts for the team's offensive linemen during the past season. Reid praised Swift for seamlessly fitting in with the team and mentioned her love for cooking. Swift's culinary skills were also highlighted by former NFL quarterback Bernie Kosar, who mentioned that she made homemade cinnamon rolls for Kelce before a game.
Originally Published 1 year ago — by Billboard
Kansas City Chiefs' head coach Andy Reid revealed that Taylor Swift baked homemade Pop-Tarts for the team's offensive line, including her boyfriend Travis Kelce, but he was miffed that none of the players shared one with him. Swift's support for the Chiefs throughout the season brought a boost in viewership for the NFL, and Reid has expressed admiration for the singer, noting her grounded nature and genuine enjoyment of the games.
Originally Published 1 year ago — by Fox Business
William "Bill" Post, credited with a key role in inventing Pop-Tarts, passed away at 96. Described as humble, he considered the creation a team effort. Post's career included working at Hekman Biscuit Company, later known as The Keebler Company, and consulting for Kellogg's after retirement. Survived by children, grandchildren, and great-grandchildren, he leaves behind a legacy tied to the iconic breakfast treat.