
PepsiCo trims US snack prices ahead of the Super Bowl
PepsiCo will cut the suggested US retail prices of snacks like Doritos, Lay's and Cheetos by nearly 15% this week in response to consumer pressure over higher living costs and the appetite-suppressing GLP-1 medications; packaging, ingredients and taste will stay the same, while retailers set shelf prices. The move, timed before the Super Bowl, aims to boost demand as the company focuses on multipacks, portion control and upcoming health-oriented products such as Doritos Protein, while pursuing productivity savings for 2026.













