
"Analyzing Coca-Cola and PepsiCo's Impact on US Consumer Health and Market Performance"
Coca-Cola and PepsiCo are experiencing a drop in soda volume sold in North America, offset by price increases, as US consumers become more selective in their purchasing habits. Executives from both companies note a resilient and optimistic US consumer, despite changing buying behaviors, with some consumers making more value-conscious choices. While fewer Americans are consuming water, sports drinks, coffee, and tea, orange juice and Coke remain popular. Both companies are optimistic about the future, with Coca-Cola expecting organic revenue growth of 6-7% and PepsiCo expecting 4% growth in organic revenue for 2024.



