The article illustrates the K-shaped economy through contrasting holiday shopping behaviors in Los Angeles, where affluent consumers indulge in luxury stores like Ralph Lauren on Rodeo Drive, while lower-income families tighten budgets at grocery stores like Ralphs, highlighting the growing income disparity and its impact on consumer spending patterns.
Younger consumers, particularly Gen Z, are reducing their spending at fast-casual chains like Chipotle and Cava but are still investing in luxury items like Coach handbags, which has helped Tapestry beat earnings expectations and raise its full-year outlook. Despite some signs of decreased spending among younger demographics, Tapestry's focus on Gen Z has resulted in strong sales growth and high customer retention, contrasting with other brands facing declines in younger customer engagement. However, overall holiday spending plans among Gen Z are expected to decrease significantly compared to previous years.