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Branded Content

All articles tagged with #branded content

technology2 years ago

Meta's Instagram and Twitter Battle for Social Media Dominance

Instagram, owned by Meta Platforms, is reportedly planning to introduce branded content tools to its social media platform Threads. These tools will enable marketers to collaborate with influencers on paid partnerships, providing an alternative for advertising on the platform. Threads, which recently reached 100 million users, allows users to transfer their accounts and followers from Instagram, giving the text-based platform access to Instagram's vast user base. However, the absence of hashtags and keyword search functions on Threads may limit its appeal to advertisers.

via Reuters|
#branded-content#influencer-marketing#instagram
gaming2 years ago

Twitch Reverses Controversial Ad Policy After Streamer Backlash.

Twitch streamer MoistCr1tikal has accused the platform of lying about removing its guidelines for branded content. Twitch's new rules for broadcasting branded content sparked outrage from streamers, leading to threats of boycotting the website and leaving the platform altogether. Twitch walked back these guidelines the very next day, but MoistCr1tikal discovered that Twitch's TOS still includes a similar statement to the branded content guidelines that the site claimed to have removed. Twitch's Head of Monetization, Mike Minton, addressed these concerns, saying that the TOS still needs to be updated and that the clause will be removed eventually.

via Dexerto|
#branded-content#gaming#guidelines
business2 years ago

Twitch Reverses Controversial Changes After Creator Backlash.

Twitch has revoked its new branded-content guidelines, which were scheduled to be effective from July 1, following a backlash from creators. The changes would have restricted the kinds of ads allowed on Twitch, completely banning "burned-in" video, audio and display ads on the platform and restricting on-screen logos to a maximum of 3% of the screen size. Twitch has paid out more than $1 billion to streamers in 2022 and has more than 31 million average daily visitors.

via Variety|
#amazon#backlash#branded-content
business2 years ago

Twitch Reverses Controversial Ad Policy After Streamer Backlash

Twitch has reversed its decision to impose restrictions on in-channel sponsorships, which would have impacted streamers' ability to earn income. The changes were set to go into effect on July 1 and would have disallowed many popular ad formats that streamers commonly embed in livestreams. The sudden changes were met with backlash from big channels and smaller streamers alike, who viewed it as a way for Twitch to further insert itself between streamers and their sponsors. Twitch takes a 50 percent cut of creator earnings through its standard revenue sharing agreement, but isn't able to get a piece of the lucrative deals that streamers negotiate with sponsors and advertisers.

via TechCrunch|
#advertising#branded-content#business
technology2 years ago

Twitch faces backlash over new ad rules, sparks boycott calls.

Twitch has apologised for its recent updates to its Branded Content Guidelines, which have upset streamers across the platform. The new rules include limiting on-stream logos to three percent of screen size and not allowing burned-in video advertisements, display advertisements, or audio advertisements. Twitch has apologised for the confusion and frustration caused by the update and will rewrite the guidelines to be clearer. The changes will impact how streamers run their sponsored streams, which is crucial as Twitch has refused to change its 50/50 revenue split with creators.

via Eurogamer.net|
#advertising#branded-content#revenue
gaming2 years ago

Twitch faces backlash and boycotts over ad policies.

Dr Disrespect has taken a swipe at Twitch over their planned changes to branded content that have sparked outrage in the streaming community. Twitch's new branded content guidelines include limiting on-screen adverts to 3% of the screen size. The Doc, who was mysteriously banned on Twitch back in 2020, tweeted "Purple snakes slitherin" in response to the plans. Twitch has since backtracked on the plans and will be "reevaluating" the rule around 3% logos on-screen.

via Dexerto|
#branded-content#dr-disrespect#gaming
gaming2 years ago

Twitch faces backlash over new branded content guidelines.

Twitch's new branded content guidelines have sparked controversy among streamers, with restrictions on on-stream brand overlays, video ads, display ads, and audio ads. Certain types of branded content, such as political and adult-oriented products, are also restricted. Twitch has apologized for the confusion and frustration caused by the overly broad language of the guidelines and promised to rewrite them to be clearer. Streamers are considering alternatives, and rival platform Kick has offered to pay the $25 fee for any Twitch streamers that jump ship.

via Dexerto|
#backlash#branded-content#gaming
entertainment2 years ago

Twitch faces backlash from streamers over new guidelines and ad rules.

YouTube star MrBeast is considering streaming on Kick as a way to "protest" Twitch's new branded content guidelines that are sparking backlash across the internet. Twitch's new rules place major restrictions on sponsored streams, disallowing any "burned in" audio, video, and display ads. MrBeast criticized Twitch in a tweet and teased a possible Kick stream to protest the changes. It's worth noting that Twitch has since apologized for the "language" in their new guidelines with promises to amend the wording in the near future.

via Dexerto|
#backlash#branded-content#entertainment
technology2 years ago

Twitch's New Ad Guidelines Spark Streamer Boycotts and Backlash.

Twitch's new ad rules limit on-stream logos to three percent of screen size and disallow burned-in video, display, and audio ads, which could render many streamers' revenue sources outside of Twitch as violations of its terms of service. The controversial 50/50 revenue split of September 2022 left streamers feeling exploited by the Amazon-owned company, and contracts with gamer-marketed soft drinks or gaming peripherals allow them to manually place banners into their streams, with the money from that partnership going directly into their pocket. Twitch released some clarifications via Twitter, but it's unclear what rules will actually be in place come July 1.

via Kotaku|
#ad-rules#branded-content#revenue
gaming2 years ago

Twitch faces backlash over new ad policies and sparks boycott calls.

Twitch's new rules on branded content, which include shrinking on-stream logos to 3% of the screen size and disallowing burned-in video, display, and audio ads, have sparked calls for boycotts and protests from streamers. Asmongold and Tips Out have both called for fellow content creators to either boycott Twitch or leave the platform altogether and migrate to other ones, such as YouTube, Kick, or Rumble. Twitch has since clarified its policy updates, acknowledging that it "missed the mark" with the policy's "overly broad" language and will rewrite it to make it clearer.

via IGN|
#advertisement-restrictions#boycott#branded-content