Twitch faces backlash over new branded content guidelines.

Twitch's new branded content guidelines have sparked controversy among streamers, with restrictions on on-stream brand overlays, video ads, display ads, and audio ads. Certain types of branded content, such as political and adult-oriented products, are also restricted. Twitch has apologized for the confusion and frustration caused by the overly broad language of the guidelines and promised to rewrite them to be clearer. Streamers are considering alternatives, and rival platform Kick has offered to pay the $25 fee for any Twitch streamers that jump ship.