Meta's Instagram and Twitter Battle for Social Media Dominance

Instagram, owned by Meta Platforms, is reportedly planning to introduce branded content tools to its social media platform Threads. These tools will enable marketers to collaborate with influencers on paid partnerships, providing an alternative for advertising on the platform. Threads, which recently reached 100 million users, allows users to transfer their accounts and followers from Instagram, giving the text-based platform access to Instagram's vast user base. However, the absence of hashtags and keyword search functions on Threads may limit its appeal to advertisers.