Twitch's New Ad Guidelines Spark Streamer Boycotts and Backlash.
Twitch's new ad rules limit on-stream logos to three percent of screen size and disallow burned-in video, display, and audio ads, which could render many streamers' revenue sources outside of Twitch as violations of its terms of service. The controversial 50/50 revenue split of September 2022 left streamers feeling exploited by the Amazon-owned company, and contracts with gamer-marketed soft drinks or gaming peripherals allow them to manually place banners into their streams, with the money from that partnership going directly into their pocket. Twitch released some clarifications via Twitter, but it's unclear what rules will actually be in place come July 1.