Twitch faces backlash over new ad policies and sparks boycott calls.
Twitch's new rules on branded content, which include shrinking on-stream logos to 3% of the screen size and disallowing burned-in video, display, and audio ads, have sparked calls for boycotts and protests from streamers. Asmongold and Tips Out have both called for fellow content creators to either boycott Twitch or leave the platform altogether and migrate to other ones, such as YouTube, Kick, or Rumble. Twitch has since clarified its policy updates, acknowledging that it "missed the mark" with the policy's "overly broad" language and will rewrite it to make it clearer.