
RJ Scaringe Aims for Rivian to Rival Tesla with New Electric SUV
Rivian's CEO RJ Scaringe is optimistic about the upcoming R2 small electric SUV, which aims to compete with Tesla's Model Y by offering a more traditional SUV design, advanced tech, and a competitive price point of $45,000. The vehicle is seen as a critical model for Rivian's survival, with production starting in 2026, amidst a challenging EV market influenced by policy changes and competition. The success of R2 could significantly impact Rivian's future and the broader EV industry.











