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Targeted Advertising

All articles tagged with #targeted advertising

technology1 year ago

"EU Privacy Watchdog Urges Meta to Offer Free Option Without Targeted Ads"

The European Data Protection Board has recommended that Meta Platforms and other large online platforms offer users the option to use their services for free without targeted advertising. This opinion was issued in response to inquiries from national privacy regulators in the Netherlands, Norway, and Germany regarding consent or pay models adopted by these platforms. The EDPB emphasized the importance of providing a free alternative without behavioral advertising if a fee is charged for access to the equivalent alternative.

via Reuters|
#eu#meta-platforms#online-platforms
technology1 year ago

"Discord Launches In-App Advertising to Boost Revenue and Engage Gamers"

Discord is set to introduce in-app ads, called "sponsored quests," to support game developers, with reports suggesting the feature will be implemented this week. The ads will be displayed at the bottom left of the app and will offer users gifts for completing in-game tasks while their friends watch on Discord. These ads will be targeted based on users' gameplay, age, and geographic location data, and users can opt out of seeing them if they choose.

via Dexerto|
#discord#game-developers#in-app-ads
technology2 years ago

"Protect Your Privacy: How to Disable Facebook and Instagram's Web Link Tracking"

Meta introduces a new feature to track users' web link history for targeted advertising, following changes that limited its data collection abilities; critical vulnerabilities in Chrome and other software have been patched, while new exploits have been detected in the wild; Twitter accounts of security firm Mandiant and web3 firm CertiK were hijacked for cryptocurrency scams; a Nigerian national is arrested for defrauding American charities out of over $7.5 million through a business email compromise scheme.

via The Register|
#cybersecurity#fraud#meta
technology2 years ago

FTC's Proposed Rules to Safeguard Children's Data and Privacy

The Federal Trade Commission (FTC) has proposed new rules under the Children's Online Privacy Protection Act (COPPA) to restrict the collection and use of children's data by tech companies, particularly for targeted advertising. The proposed changes aim to prevent companies from outsourcing their responsibilities to parents and would require separate parental consent for disclosing data to third parties. Companies would also be prohibited from using persistent identifiers in push notifications to encourage children to return to their apps. The proposed regulations include limits on data retention and require school approval for data collection by education tech firms. The FTC will collect public feedback on the proposal for 60 days before finalizing the rules.

via The Verge|
#childrens-data#coppa#ftc
technology2 years ago

"Marketing Company's Controversial Claims: Listening to Phone Whispers and Eavesdropping on Personal Devices"

Cox Media Group, a marketing company, claimed in a now-deleted blog post that it can use smart devices to listen in on conversations and target ads based on what is heard. The company mentioned using AI to analyze "pre-purchase conversations" and determine relevant phrases for advertisers. However, it is unclear if this technology is actually being implemented. Cox Media Group issued a statement clarifying that their businesses do not listen to conversations and only have access to anonymized data sets sourced from third-party vendors. The marketing claims raise concerns about privacy and the use of microphone-enabled devices.

via Business Insider|
#active-listening#cox-media-group#privacy
technology2 years ago

"EU Threatens to Ban Meta's Targeted Advertising on Facebook"

The European data regulator has extended a ban on "behavioural advertising" on Facebook and Instagram, imposed by non-EU member Norway, to cover all 30 countries in the European Union and the European Economic Area. This ban, which targets users by harvesting their data, poses a setback for Meta Platforms, the owner of the social media services, as it has opposed efforts to curb the practice. Meta could face fines of up to 4% of its global turnover if it fails to comply with the ban. The decision affects approximately 250 million Facebook and Instagram users in Europe.

via Reuters|
#data-privacy#european-union#facebook
technology2 years ago

The Controversial Journey of Your Health Data: Unraveling the Google and Fitbit Scandal

Fitbit and Google are facing scrutiny over the handling of users' health data, with concerns raised about how the data is being used, particularly in relation to Google's targeted advertising operations. The combination of Fitbit's health data with Google's other data has raised concerns about discrimination and exploitation in healthcare and other sensitive areas. The lack of transparency from Google and Fitbit has led to questions about where the data is going and who has access to it. Users are urged to review privacy policies and consider the potential implications of sharing their health data with smartwatch and fitness tracker manufacturers.

via TechRadar|
#fitbit#google#health-data
artificial-intelligence2 years ago

Meta's Quietly Released A.I. Tools Could Revitalize Ad Business

Meta unveiled new A.I. tools for marketers, including a generative A.I. tool that suggests colors, patterns, ad text, and promotional images. The company is also using A.I. to supplement the data it can no longer obtain due to privacy updates, allowing for more targeted advertising. While some companies have seen success with the new tools, it remains to be seen if Meta's A.I. efforts will revive its floundering business model.

via Slate|
#ai#artificial-intelligence#generative-ai
ai2 years ago

The Risks and Rewards of Generative AI

Generative AI poses a hidden danger beyond the commonly discussed risks of job loss, fake content, and sentient machines. The technology can produce highly personalized and interactive content that is potentially more manipulative than any targeted content seen before. Targeted generative advertising and conversational influence are two powerful forms of persuasion that can be customized in real-time to maximize influence objectives based on personal data about the receiving user. Without meaningful protections, consumers could be exposed to predatory practices that range from subtle coercion to outright manipulation.

via VentureBeat|
#ai#conversational-influence#generative-ai