The Risks and Rewards of Generative AI

Generative AI poses a hidden danger beyond the commonly discussed risks of job loss, fake content, and sentient machines. The technology can produce highly personalized and interactive content that is potentially more manipulative than any targeted content seen before. Targeted generative advertising and conversational influence are two powerful forms of persuasion that can be customized in real-time to maximize influence objectives based on personal data about the receiving user. Without meaningful protections, consumers could be exposed to predatory practices that range from subtle coercion to outright manipulation.