FTC's Proposed Rules to Safeguard Children's Data and Privacy

The Federal Trade Commission (FTC) has proposed new rules under the Children's Online Privacy Protection Act (COPPA) to restrict the collection and use of children's data by tech companies, particularly for targeted advertising. The proposed changes aim to prevent companies from outsourcing their responsibilities to parents and would require separate parental consent for disclosing data to third parties. Companies would also be prohibited from using persistent identifiers in push notifications to encourage children to return to their apps. The proposed regulations include limits on data retention and require school approval for data collection by education tech firms. The FTC will collect public feedback on the proposal for 60 days before finalizing the rules.